Building a reputation is an important aspect for any business. Having credibility and trust are the cornerstone of a successful and thriving insurance business. As an insurance agent, people rely on you to safeguard their property or their enterprise. In the old days, word of mouth was the way to go. That certainly helps with the marketing but there is a slight problem with that. Information can get distorted. There is also the risk of people not endorsing your product further. How do insurance agents know that this type of referral converts customers?
No doubt, you have a strong business plan that is clearly seen in the mind’s eye. But, unless you organize and write down how you will get things done, the plan can quickly get out of control. What you need are “formal business processes.”
Processes are the activities and tasks used to achieve the overall goals of your business. They should be written down in such a way that any member of your staff can study the processes, follow them, and accomplish the same results.