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Welcome to the Agent Branding System - ABS for Insurance Agents

What Can Insurance Agents Do To Increase Auto Insurance Sales?

Posted by Jon Anderson on May 15, 2017 6:13:00 PM

Selling more auto insurance policies has always been tricky for many agents. While it's true that most states in the US require drivers to have minimum levels of insurance, that doesn't guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.  

Many see this as a product that's interchangeable and therefore, they often go for the “State Minimums” at the most affordable prices.  This, of course, poses a problem for agents: how can they stand out from the market and increase their auto policies  when customers perceive their products to be the same as everyone else's?

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Topics: insurance agency marketing, blog, insurance agent marketing, auto insurance, inbound insurance agency marketing, Insurance Book Of Business, auto insurance marketing, car insurance sales, car insurance marketing

5 Auto Insurance Marketing Ideas to Kick-Start 2017

Posted by Jon Anderson on Jan 2, 2017 6:00:00 PM

According to forecasts, car sales in the US will remain above 17 million in 2017. While the numbers aren't steady, they aren't predicted to grow either. What does this mean for insurance agents? While demand for car insurance will remain steady, it won't grow either. That means you might find it harder to sell more auto insurance this year. 

Perhaps, that's why, if you want to see your sales go up, you need to work a little harder. By focusing on auto insurance marketing, you can improve your numbers, even if car sales remain stagnant. So, here are 5 auto insurance marketing ideas to help kick-start 2017.

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Topics: insurance agency marketing, car insurance, blog, insurance agent marketing, auto insurance, auto insurance marketing

5 Things Covered by Comprehensive Auto Insurance

Posted by Jon Anderson on Dec 5, 2016 5:53:00 PM

When it comes to auto insurance, most people who buy them know that it can pay for most types of damages to the car, property, or people. Many states require some form of car insurance before you can even start driving, so many of your clients may simply sign on the dotted line without ever understanding what comprehensive auto insurance covers and what it doesn't. While most insurance agents may dread telling their clients and potential clients what their policies don't cover. If you want happy customers, then you should consider telling them what it does cover, especially things they might not know about. So, if you want to put a smile on your clients' faces, consider telling them about these five things covered by auto insurance. 

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Topics: car insurance, blog, auto insurance, collision damage waiver, comprehensive auto insurance, what's covered car insurance

Addressing the Needs of Rental Car Insurance Clients?

Posted by Jon Anderson on Oct 4, 2016 3:30:00 PM

It’s a familiar scenario in car rental transactions: a customer, having just endured a long flight, has to face the uncomfortable discussion about rental car insurance coverage. They’re standing in the rental office, bleary-eyed and bedraggled being asked a far from simple question; “Would you like to add insurance?”

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Topics: car insurance, blog, auto insurance, car rental

6 Reasons Why Auto Insurance Policy Holders Cancel

Posted by Jon Anderson on Jun 27, 2016 6:30:00 PM

For anyone who drives a car, auto insurance is a must. In fact, in the US, all drivers and car owners are legally obligated to have some form of insurance at any given time. However, insurance agents may sometimes get cancellations from their clients. Why auto insurance policy holders cancel may be a mystery to some agents - after all, unlike life insurance or even home insurance, drivers must have auto insurance.  Or they risk getting heavy fines if they're stopped by law encforecement and can't demonstrate proof of insurance.

But still, it happens to many agents - they may receive a call or letter from a client saying they want to cancel their policies. In many cases, it may be an understandable decision, like in the case of people moving away or deciding to go car-free. However, there might be other reasons why auto insurance policy holders cancel. If you want to improve your services as an insurance and financial services agent and perhaps even try to persuade your clients not to cancel their policy, then you should learn the different reasons why auto insurance policy holders cancel.

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Topics: insurance agency marketing, car insurance, blog, auto insurance, insurance agents

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