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Welcome to the Agent Branding System - ABS for Insurance Agents

What Can Insurance Agents Do To Increase Auto Insurance Sales?

Posted by Jon Anderson on May 15, 2017 6:13:00 PM

Selling more auto insurance policies has always been tricky for many agents. While it's true that most states in the US require drivers to have minimum levels of insurance, that doesn't guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.  

Many see this as a product that's interchangeable and therefore, they often go for the “State Minimums” at the most affordable prices.  This, of course, poses a problem for agents: how can they stand out from the market and increase their auto policies  when customers perceive their products to be the same as everyone else's?

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Topics: insurance agency marketing, blog, insurance agent marketing, auto insurance, inbound insurance agency marketing, Insurance Book Of Business, auto insurance marketing, car insurance sales, car insurance marketing

5 Auto Insurance Marketing Ideas to Kick-Start 2017

Posted by Jon Anderson on Jan 2, 2017 6:00:00 PM

According to forecasts, car sales in the US will remain above 17 million in 2017. While the numbers aren't steady, they aren't predicted to grow either. What does this mean for insurance agents? While demand for car insurance will remain steady, it won't grow either. That means you might find it harder to sell more auto insurance this year. 

Perhaps, that's why, if you want to see your sales go up, you need to work a little harder. By focusing on auto insurance marketing, you can improve your numbers, even if car sales remain stagnant. So, here are 5 auto insurance marketing ideas to help kick-start 2017.

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Topics: insurance agency marketing, car insurance, blog, insurance agent marketing, auto insurance, auto insurance marketing

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