Consumers’ needs are constantly changing depending on what is happening in their lives. A life insurancepolicy customer could need car insurance for his kid or boat. Unfortunately we can’t foresee the future to determine what people will want or need. It is important to be vigilant and identify selling opportunities for writing additional insurance coverage and increase profitability for your agency.
Like the idiom about “skinning a cat,” there’s more than one way to sell health insurance. There is direct selling, inbound marketing, social, Facebook ads, and countless other ways to attract customers. It’s not always easy to find the right tactics for writing more health insurance customers, though.
Your parent company is likely hounding you to increase sales. Under the weight of that pressure, it can be difficult to find breathing space needed to assess other methods of driving sales. So, you stick with old tried and tested methods hoping that things will “pick up soon.” If that sounds like you, read on. We will show you five of the best tactics, plus a few extras, to help you boost your health insurance book.
Social media’s role in society is now well established. More than 80% of the U.S population have social media profiles, according to Statista. That’s up from 24% nine years ago. But, while modern society has been quick to embrace this digital phenomenon, many small business owners have struggled to capitalize on the opportunities. And make no mistake, there is an abundance of business opportunities to be found on social media, if you approach it the right way.
Writing more commercial insurance policies is an excellent strategy to build a sound book of business. Simply put, commercial policies are “stickier.” Why write three policies per household when you can write 10+ policies for a business owner (three on his/her personal and seven related to his/her business)?
Workers’ Compensation Insurance (Workers’ Comp) is one of the most important concerns for many business owners in the U.S. . Almost every business that has employees must have business insurance to handle their statutory obligations to workers, in the event of an injury. As an employer, there is a tremendous amount of liability associated with on the job injuries.
For some people, health insurance is an investment; a financial outlay to safeguard the wellbeing and peace of mind for the individual and their family. Others view health insurance as a liability; a burdensome expense to endure because of high healthcare costs. The two groups approach insurance differently, but there is one thing they both have in common: questions. Regardless of an individual's opinion, he or she will seek answers to certain health insurance questions before committing to any policy plan.
There are so many marketing avenues to explore when it comes to reaching people with your brand; it has become quite a challenge to many agents to decide on the “Best Approach.” .
As you know, you can’t rely on your existing book to grow by itself. No matter how great our team, there’s always a certain “lapse-cancellation”percentage that every agent has to address and figure out a way to minimize. Of course, exceptional customer service is an excellent way to retain existing clientele.
High-risk insurance customers are underserved. Many, no doubt, could benefit from your insurance agent services. Several major insurers offer policies in this category. However, for many people, finding the most suitable policies, at the best prices, is fairly complicated. Large swaths of people looking for insurance find themselves in a world of complicated policies and outright refusals.
If you want to add more customers to your book, and who doesn’t, you should consider expanding your services to meet the needs of some in the high-risk market. This often overlooked group holds numerous possibilities for the diligent insurance agent. Here, just like their less-risky counterparts, people need advice on everything from homeowner’s insurance to business insurance. No doubt, you can offer tremendous value to these customers.
They say owning a home is part of the American Dream. Of course, it should follow that with owning a home, people should have homeowners insurance. Since home insurance is a necessity, most agents would think that it's easy to write more policies and increase their homeowners insurance customers.
More than half a million new businesses are started every month, according to the 2015 Kauffman Index. Furthermore, it is predicted that 50% of all workers will be self-employed by 2020. It would seem that after a brief slump, business startup activity is once again on the rise.
That's great news for agents with interests in writing more business insurance. Every new, and existing business, has a need for insurance coverage. You just need to find those businesses, identify their needs and demonstrate your ability to provide the best solutions as compared to your competitors. Also, B2B marketing is vastly different than B2C marketing. Many consumers tend to make purchasing decisions based on emotions, while many business owners base their decisions on logic. Yes, there is plenty of fish in the sea, but catching them may not be so easy.
Selling more auto insurance policies has always been tricky for many agents. While it's true that most states in the US require drivers to have minimum levels of insurance, that doesn't guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.
Many see this as a product that's interchangeable and therefore, they often go for the “State Minimums” at the most affordable prices. This, of course, poses a problem for agents: how can they stand out from the market and increase their auto policies when customers perceive their products to be the same as everyone else's?
Topics: insurance agency marketing, blog, insurance agent marketing, auto insurance, inbound insurance agency marketing, Insurance Book Of Business, auto insurance marketing, car insurance sales, car insurance marketing
Video is fast becoming an essential tool in marketing. Why? Because of the prevalence of mobile devices, increasingly “on-the-go” lifestyles, and shortening of attention spans. Furthermore, in an environment where content sharing is one of the primary activities, video marketing makes it easy to appease users.
When your site performs optimally, there is no better tool for driving new business. It is the “always on” machine that continues to drive sales even when your insurance office team are sleeping. But, just because you have a freshly created website, it doesn’t mean the sales will begin rushing in automatically.
Insurance is something that everyone needs. The key factor in turning a target audience member to your loyal customer is changing that need into a want. Buying insurance is a necessity but not an enjoyable task. In this busy world where everyone is pulled in different directions, having a customer’s attention and keeping that can be quite the challenge. To accomplish that, establishing your branding as an insurance agent is more important than ever.
This is where online marketing comes in. Social media is not just for games or looking at pictures from grandma’s last cruise trip. They have now served as another platform where one can do online marketing, specifically in your case, insurance agent marketing.
There is usually much apprehension when it comes to making sales calls. Some sales professionals will visibly tremble with fear at the thought of picking up the phone and cold calling a total stranger, while others just seem naturally adept at turning prospects into customers. Regardless of your sales call comfort levels, the fact remains that it is a necessary aspect for successful insurance agencies.
Nowadays, online presence is as important as face to face interaction. You feel most comfortable on the phone or direct interaction with a client. Your tone and facial and body expression invoke trust. Having an online presence that conveys the same trust can be quite challenging. You want to deliver the same message without making your customers feel like they are talking to a programmed robot. Your customer wants to feel that they made the right decision.
How can you make your social media advertising honest and sell? That’s where copywriting comes in! Here are 7 copywriting tips for your social media marketing efforts:
Lead magnets are highly critical in your quest for digital marketing dominance and client acquisition. It’s just as the name suggests. You create little “magnets” of content that attract leads to your website and service offering.
A blog post, when created purposefully, can be considered lead magnets for insurance agents. But, there are numerous other ways in which to create a magnetic force around your insurance agency.
Building a reputation is an important aspect for any business. Having credibility and trust are the cornerstone of a successful and thriving insurance business. As an insurance agent, people rely on you to safeguard their property or their enterprise. In the old days, word of mouth was the way to go. That certainly helps with the marketing but there is a slight problem with that. Information can get distorted. There is also the risk of people not endorsing your product further. How do insurance agents know that this type of referral converts customers?
Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the right audience? Are you converting your audience into customers? How much is this all costing you?
In the age of digital and social media, marketing for the insurance agent has found a new avenue, but it can be a daunting task to navigate through all those platforms. If you're looking to bring in new customers, consider these insurance marketing ideas:
The subject of referral marketing is a tricky one for some agents. They know the importance of having clients refer business to their agency, but they hate asking. If you can relate to that mentality, fear of “bothering” clients could be causing you to miss out on many opportunities.
Marketing your agency requires a delicate balancing of budget and resources. As a small business, it is difficult to compete with more established organizations that have more spending power and resources. So, you must get creative in order to break through the noise and make people take notice of your agency. Fortunately, there is no shortage of great, low-cost or free marketing ideas available.
Social media marketing can elevate your brand and client base in a dramatic way. More people are interacting with brands through social media these days, which presents an opportunity for you to tap into their interests and leverage the power of social marketing. To do so, however, you must share quality content; and lots of it.
These days, if you want to reach more clients, you must be active on social media. A good social media marketing strategy can result in better search rankings for your website, more prospects, and increased conversion rates. But, with an ever expanding social sphere, it can be difficult to know where to focus your marketing efforts.
Let’s take a look at what worked when it comes to insurance marketing last year. Here are the insurance marketing trends of 2016:
Content is a necessary aspect of modern marketing. The creation, distribution and promotion of valuable content play a fundamental role in your ability to build a brand and attract more clients to your insurance agency. But, there is a problem. Consumers are already overwhelmed with information. Furthermore, they have severely short attention spans.
To sell more insurance, it is crucial that you understand how people think. Insurance agents with high conversion rates often have a deep understanding of certain fields of human behavior and psychology. It is a skill that goes beyond studying buyer personas; it is about knowing what makes people tick. Only through real understanding of people can you break their insurance buying barriers.
Social media has evolved to become one of the most powerful tools for business. These days, when people think about brand promotion, it is inevitable that attention will turn to social media - with good reason, too. Around 78 percent of the American population have at least one social network profile (according to Statista). These platforms clearly command the bulk of consumer attention.
Business directories such as Yelp, Yellow Pages, and Merchant Circle are important for developing a brand. New businesses, especially those that thrive on local attention such insurance agents, should create profiles in numerous directories. These local directories help boost local search visibility, improve SEO, and adds credibility to your business.
The long-term benefits of directories on your agency can be profound, but this is not a set it and forget it job. Business listings management is the foundation of an effective local SEO program. That means, maintaining clean and accurate data across all channels.