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Welcome to the Agent Branding System - ABS for Insurance Agents

Expand Your Business and Your Book By Selling Insurance to Food Truck Vendors

Posted by Jon Anderson on Dec 15, 2017 12:02:00 PM

When it comes to restaurant insurance, most agents think of traditional businesses – cafes, restaurants, fast food chains, bars etc. However, there is one niche that is underserved – the humble food truck operator.

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Topics: blog, Agent Branding System, food truck insurance

Answer These Common Questions to Attract More Insurance Leads

Posted by Jon Anderson on Nov 16, 2017 5:04:00 PM

As an insurance agent, you've probably heard the same questions over and over again.

Based on my experience in the insurance business, there are common questions that I would get, especially from new customers. How I answer most prospects or customers depends on how much experience they have when it comes to doing research and buying insurance coverage.

Now, for most insurance agents, they can probably give the textbook, jargon-filled answer to many of these questions. But, remember, many of your customers may be first time insurance buyers and may not be familiar with many of our industry’s terms. . While these questions may be simple for you and I, it may be complex for them.

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Topics: insurance agency marketing, generate insurance leads, blog, insurance agent marketing, Agent Branding System, insurance leads

How to Use LinkedIn to Write More Commercial Insurance

Posted by Jon Anderson on Oct 19, 2017 2:30:00 PM

Editorial credit:  / Shutterstock.com

LinkedIn does for your professional life what Facebook does for your personal life. That is, at least, the distinction that most people see between these two popular social media platforms. Facebook helps display your social life, and LinkedIn enhances your professional world.

In the past decade or so, LinkedIn has grown to become more than just a simple host for people’s resumes. It now opens opportunities to reach a vast network of like-minded professionals and experts in many different fields. Not only those within the insurance industry but also in related  industries.

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Topics: blog

How to Increase Your Bottom Line With New Customers & Increase Profitability of Your Current Book

Posted by Jon Anderson on Sep 18, 2017 4:02:00 PM

Consumers’  needs are constantly changing depending on what is happening in their lives. A life insurancepolicy customer could need car insurance for his  kid or boat. Unfortunately we can’t foresee the future to determine what people will want or need. It is important to be vigilant and identify selling opportunities for writing additional insurance coverage and increase profitability for your agency.

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Topics: blog, rental property insurance, boat insurance, motorcycle insurance, new home buyers, increase profitability, RV Insurance Motorcycle Insurance Boat Insurance, RV insurance, wind mitigation

Effective Tactics for Writing More Health Insurance Customers

Posted by Jon Anderson on Sep 7, 2017 3:28:00 PM

Like the idiom about “skinning a cat,” there’s more than one way to sell health insurance. There is direct selling, inbound marketing, social, Facebook ads, and countless other ways to attract customers. It’s not always easy to find the right tactics for writing more health insurance customers, though.

Your parent company is likely hounding you to increase sales. Under the weight of that pressure, it can be difficult to find breathing space needed to assess other methods of driving sales. So, you stick with old tried and tested methods hoping that things will “pick up soon.” If that sounds like you, read on. We will show you five of the best tactics, plus a few extras, to help you boost your health insurance book.

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Topics: blog, health insurance marketing

The Secret to Prospecting for Insurance Leads Using Social Media

Posted by Jon Anderson on Aug 17, 2017 12:26:09 PM

Social media’s role in society is now well established. More than 80% of the U.S population have social media profiles, according to Statista. That’s up from 24% nine years ago. But, while modern society has been quick to embrace this digital phenomenon, many small business owners have struggled to capitalize on the opportunities. And make no mistake, there is an abundance of business opportunities to be found on social media, if you approach it the right way.

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Topics: blog, social media

3 Ways To Grow Your Book By Writing More Workers Compensation Insurance Policies

Posted by Jon Anderson on Jul 27, 2017 3:30:00 PM

Writing more commercial insurance policies is an excellent strategy to build a sound book of business.  Simply put, commercial policies are “stickier.”  Why write three policies per household when you can write 10+ policies for a business owner (three on his/her personal and seven related to his/her business)?

Workers’ Compensation Insurance (Workers’ Comp) is one of the most important concerns  for many business owners  in the U.S. . Almost every business that has employees must have business insurance to handle their statutory obligations to workers, in the event of an injury.  As an employer, there is a tremendous amount of liability associated with on the job injuries.

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Topics: blog, insurance marketing, workers compensation insurance

Boost Credibility and Attract More Customers by Addressing Top Health Insurance Questions: Here’s How

Posted by Jon Anderson on Jul 13, 2017 3:30:00 PM


For some people, health insurance is an investment; a financial outlay to safeguard the wellbeing and peace of mind for the individual and their family. Others view health insurance as a liability; a burdensome expense to endure because of high healthcare costs. The two groups approach insurance differently, but there is one thing they both have in common: questions. Regardless of an individual's opinion, he or she will seek answers to certain health insurance questions before committing to any policy plan.

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Topics: blog, health insurance, health insurance marketing

How to Smash Your Sales Goals by Getting More Life Insurance Customers

Posted by Jon Anderson on Jul 7, 2017 5:00:00 PM

The perennial question for most insurance agents is, “What’s the most cost-effective way to grow a quality book of business, especially when it comes to writing more life insurance policies?”

There are so many marketing avenues to explore when it comes to reaching people with your brand; it has become quite a challenge to many agents to  decide on the “Best Approach.”  .

As you know, you can’t rely on your existing book to grow by itself.  No matter how great our team, there’s always a certain “lapse-cancellation”percentage that every agent has to address and figure out a way to minimize.  Of course, exceptional customer service is an excellent way to retain existing clientele.

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Topics: blog, insurance agent marketing, life insurance, inbound insurance agency marketing, Life insurance leads, Life insurance clients, Life insurance marketing, selling life insurance

Top Tips for Identifying and Writing More High-Risk Insurance Customers  - And Why it's a Good Idea

Posted by Jon Anderson on Jun 29, 2017 3:30:00 PM

High-risk insurance customers are underserved. Many, no doubt, could benefit from your insurance agent services. Several major insurers offer policies in this category. However, for many people, finding the most suitable policies, at the best prices, is fairly complicated. Large swaths of people looking for insurance find themselves in a world of complicated policies and outright refusals.    

If you want to add more customers to your book, and who doesn’t, you should consider expanding your services to meet the needs of some in the high-risk market. This often overlooked group holds numerous possibilities for the diligent insurance agent. Here, just like their less-risky counterparts, people need advice on everything from homeowner’s insurance to business insurance. No doubt, you can offer tremendous value to these customers.

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Topics: blog, insurance customers

How to Blow Away Your Annual Revenue Objectives By Writing More Homeowners Policies

Posted by Jon Anderson on Jun 20, 2017 1:35:00 PM

They say owning a home is part of the American Dream. Of course, it should follow that with owning a home, people should have homeowners insurance. Since home insurance is a necessity, most agents would think that it's easy to write more policies and increase their homeowners insurance customers.

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Topics: insurance agency marketing, blog, insurance agent marketing, Agent Branding System, homeowners insurance, homeowners insurance customers, homeowners insurance marketing

How Can Agents Write More Business Insurance policies?

Posted by Jon Anderson on May 29, 2017 3:30:00 PM


More than half a million new businesses are started every month, according to the 2015 Kauffman Index. Furthermore, it is predicted that 50% of all workers will be self-employed by 2020. It would seem that after a brief slump, business startup activity is once again on the rise.

That's great news for agents with interests in writing more business insurance. Every new, and existing business, has a need for insurance coverage. You just need to find those businesses, identify their needs and demonstrate your ability to provide the best solutions as compared to your competitors. Also, B2B marketing is vastly different than B2C marketing. Many consumers tend to make purchasing decisions based on emotions, while many business owners base their decisions on logic.  Yes, there is plenty of fish in the sea, but catching them may not be so easy.

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Topics: blog, business insurance

What Can Insurance Agents Do To Increase Auto Insurance Sales?

Posted by Jon Anderson on May 15, 2017 6:13:00 PM

Selling more auto insurance policies has always been tricky for many agents. While it's true that most states in the US require drivers to have minimum levels of insurance, that doesn't guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.  

Many see this as a product that's interchangeable and therefore, they often go for the “State Minimums” at the most affordable prices.  This, of course, poses a problem for agents: how can they stand out from the market and increase their auto policies  when customers perceive their products to be the same as everyone else's?

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Topics: insurance agency marketing, blog, insurance agent marketing, auto insurance, inbound insurance agency marketing, Insurance Book Of Business, auto insurance marketing, car insurance sales, car insurance marketing

33 Stats That Show Why Insurance Agents Must Use Video Marketing

Posted by Jon Anderson on Apr 12, 2017 3:30:00 PM


Video is fast becoming an essential tool in marketing. Why? Because of the prevalence of mobile devices, increasingly “on-the-go” lifestyles, and shortening of attention spans. Furthermore, in an environment where content sharing is one of the primary activities, video marketing makes it easy to appease users.

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Topics: blog, video marketing

Four Things Affecting Your Insurance Agency Website Conversion Rates

Posted by Jon Anderson on Mar 28, 2017 3:30:00 PM

When your site performs optimally, there is no better tool for driving new business. It is the “always on” machine that continues to drive sales even when your insurance office team are sleeping. But, just because you have a freshly created website, it doesn’t mean the sales will begin rushing in automatically.

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Topics: blog, insurance agencies, agency website

How Social Media Plays a Key Role in Insurance Agent Marketing

Posted by Jon Anderson on Mar 28, 2017 3:01:00 PM

Insurance is something that everyone needs. The key factor in turning a target audience member to your loyal customer is changing that need into a want. Buying insurance is a necessity but not an enjoyable task. In this busy world where everyone is pulled in different directions, having a customer’s attention and keeping that can be quite the challenge. To accomplish that, establishing your branding as an insurance agent is more important than ever.

This is where online marketing comes in. Social media is not just for games or looking at pictures from grandma’s last cruise trip. They have now served as another platform where one can do online marketing, specifically in your case, insurance agent marketing.

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Topics: insurance agency marketing, blog, insurance marketing, insurance marketing agency

Effective Sales Calls for Successful Insurance Agencies

Posted by Jon Anderson on Mar 21, 2017 3:30:00 PM


There is usually much apprehension when it comes to making sales calls. Some sales professionals will visibly tremble with fear at the thought of picking up the phone and cold calling a total stranger, while others just seem naturally adept at turning prospects into customers. Regardless of your sales call comfort levels, the fact remains that it is a necessary aspect for successful insurance agencies.

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Topics: blog, insurance sales, insurance agencies

7 Social Media Copywriting Tips for Insurance Agents

Posted by Jon Anderson on Mar 20, 2017 2:00:00 PM

Nowadays, online presence is as important as face to face interaction. You feel most comfortable on the phone or direct interaction with a client. Your tone and facial and body expression invoke trust. Having an online presence that conveys the same trust can be quite challenging. You want to deliver the same message without making your customers feel like they are talking to a programmed robot. Your customer wants to feel that they made the right decision.

How can you make your social media advertising honest and sell? That’s where copywriting comes in!  Here are 7 copywriting tips for your social media marketing efforts:

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Topics: insurance agency marketing, blog, insurance marketing, insurance agent marketing, insurance marketing agency, social media copywriting

7 Ways to Attract the Millennial Insurance Customers

Posted by Jon Anderson on Mar 16, 2017 3:03:00 PM
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Topics: insurance agency marketing, blog, insurance agent marketing, Agent Branding System, inbound insurance agency marketing, millennials

A Brief Guide to Lead Magnets for Insurance Agents

Posted by Jon Anderson on Mar 14, 2017 3:30:00 PM

Lead magnets are highly critical in your quest for digital marketing dominance and client acquisition. It’s just as the name suggests. You create little “magnets” of content that attract leads to your website and service offering.

A blog post, when created purposefully, can be considered lead magnets for insurance agents. But, there are numerous other ways in which to create a magnetic force around your insurance agency.

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Topics: blog, insurance marketing ideas, lead magnets, content marketing

7 Ways Internet Marketing Can Help Non-Captive Insurance Agents

Posted by Jon Anderson on Mar 14, 2017 1:03:00 PM

Building a reputation is an important aspect for any business. Having credibility and trust are the cornerstone of a successful and thriving insurance business. As an insurance agent, people rely on you to safeguard their property or their enterprise. In the old days, word of mouth was the way to go. That certainly helps with the marketing but there is a slight problem with that. Information can get distorted. There is also the risk of people not endorsing your product further. How do insurance agents know that this type of referral converts customers?

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Topics: social media marketing, blog, insurance agent marketing, agency strategy, content marketing

7 Insurance Marketing Methods to Bring in New Customers

Posted by Jon Anderson on Mar 9, 2017 4:05:00 PM

Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the right audience? Are you converting your audience into customers? How much is this all costing you?

In the age of digital and social media, marketing for the insurance agent has found a new avenue, but it can be a daunting task to navigate through all those platforms. If you're looking to bring in new customers, consider these insurance marketing ideas:

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Topics: insurance agency marketing, insurance marketing leads, blog, insurance marketing, inbound insurance agency marketing, insurance marketing ideas, insurance sales

10 Referral Marketing Tactics to Get More Insurance Leads

Posted by Jon Anderson on Feb 28, 2017 3:30:00 PM

The subject of referral marketing is a tricky one for some agents. They know the importance of having clients refer business to their agency, but they hate asking. If you can relate to that mentality, fear of “bothering” clients could be causing you to miss out on many opportunities.

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Topics: blog, marketing ideas

60 Great Insurance Agency Marketing Ideas

Posted by Jon Anderson on Feb 21, 2017 3:30:00 PM


Marketing your agency requires a delicate balancing of budget and resources. As a small business, it is difficult to compete with more established organizations that have more spending power and resources. So, you must get creative in order to break through the noise and make people take notice of your agency. Fortunately, there is no shortage of great, low-cost or free marketing ideas available.

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Topics: blog, insurance, marketing ideas

11 Ways to Keep Your Social Media Marketing Schedule Full of Content

Posted by Jon Anderson on Feb 14, 2017 3:30:00 PM

Social media marketing can elevate your brand and client base in a dramatic way. More people are interacting with brands through social media these days, which presents an opportunity for you to tap into their interests and leverage the power of social marketing. To do so, however, you must share quality content; and lots of it.

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Topics: blog, social media

Choosing the Right Social Media Marketing Channels to Find Insurance Clients

Posted by Jon Anderson on Feb 7, 2017 3:30:00 PM

These days, if you want to reach more clients, you must be active on social media. A good social media marketing strategy can result in better search rankings for your website, more prospects, and increased conversion rates. But, with an ever expanding social sphere, it can be difficult to know where to focus your marketing efforts.

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Topics: social media marketing, blog

Insurance Marketing Trends Of 2016

Posted by Jon Anderson on Feb 2, 2017 5:00:00 PM

Let’s take a look at what worked when it comes to insurance marketing last year. Here are the insurance marketing trends of 2016:

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Topics: blog, insurance agent marketing, insurance marketing trends

5 Compelling Reasons to Use Infographics in Your Agency Marketing Campaigns

Posted by Jon Anderson on Feb 1, 2017 3:30:00 PM

Content is a necessary aspect of modern marketing. The creation, distribution and promotion of valuable content play a fundamental role in your ability to build a brand and attract more clients to your insurance agency. But, there is a problem. Consumers are already overwhelmed with information. Furthermore, they have severely short attention spans.

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Topics: blog, marketing, infographics

Breaking Down Insurance Buying Barriers With Psychology

Posted by Jon Anderson on Jan 31, 2017 3:30:00 PM

To sell more insurance, it is crucial that you understand how people think. Insurance agents with high conversion rates often have a deep understanding of certain fields of human behavior and psychology. It is a skill that goes beyond studying buyer personas; it is about knowing what makes people tick. Only through real understanding of people can you break their insurance buying barriers.

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Topics: blog, insurance

How To Attract High Risk Insurance Clients

Posted by Jon Anderson on Jan 30, 2017 5:39:00 PM


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Topics: blog, attract high risk insurance clients, high risk car insurance, high risk auto insurance, high risk health insurance

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