More than half a million new businesses are started every month, according to the 2015 Kauffman Index. Furthermore, it is predicted that 50% of all workers will be self-employed by 2020. It would seem that after a brief slump, business startup activity is once again on the rise.
That's great news for agents with interests in writing more business insurance. Every new, and existing business, has a need for insurance coverage. You just need to find those businesses, identify their needs and demonstrate your ability to provide the best solutions as compared to your competitors. Also, B2B marketing is vastly different than B2C marketing. Many consumers tend to make purchasing decisions based on emotions, while many business owners base their decisions on logic. Yes, there is plenty of fish in the sea, but catching them may not be so easy.