Could creating an accurate customer profile be that important? You could have the best marketing design, most effective services, and know the right things to say to close a sale, but if you’re saying it to the wrong person, you won’t be successful. Creating your buyer personas is the missing key. If you do it right and well, you’ll know exactly how to market your services, where to focus and overall increase your ideal client profile.
Selling homeowners’ insurance, life insurance, car insurance, and motorcycle insurance policies, or other financial products, is not quite the same as retailing products at a department store or at an online shop. However, insurance and financial services products do have something in common with everyday items people purchase - every potential customer goes through a journey to get to the purchase point. This is what we call the buyer's journey, and it can teach you how to sell insurance and other products more effectively.