Unless you've been hiding under a rock, you probably know that these days, the Internet is where it's at, whether you're looking for a product, service, a job, or just about anything else. If you're a business owner or a professional (such as an insurance and financial services agent), it's also a great equalizer - you can gain access to people directly, even without a large advertising or marketing budget. Insurance agent marketing online, however, can be just as difficult as traditional marketing because of the additional compliance requirements for our industry.
As you may already know, insurance and financial services agents must follow certain guidelines and laws when marketing and advertising their products and services online. While the Internet may seem like the Wild, Wild West, insurance agents must still follow the same rules and standards they normally would if they were using traditional forms of advertising.
If you're new to internet marketing or perhaps you'd like to know more about what you can and can't do, then follow these simple do's and don'ts to ensure that you're in full compliance with corporate, D.O.I, FINRA and other regulatory agencies advertising and marketing rules and laws.