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Welcome to the Agent Branding System - ABS for Insurance Agents

A Brief Guide to Lead Magnets for Insurance Agents

Posted by Jon Anderson on Mar 14, 2017 3:30:00 PM

Lead magnets are highly critical in your quest for digital marketing dominance and client acquisition. It’s just as the name suggests. You create little “magnets” of content that attract leads to your website and service offering.

A blog post, when created purposefully, can be considered lead magnets for insurance agents. But, there are numerous other ways in which to create a magnetic force around your insurance agency.

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Topics: blog, insurance marketing ideas, lead magnets, content marketing

7 Ways Internet Marketing Can Help Non-Captive Insurance Agents

Posted by Jon Anderson on Mar 14, 2017 1:03:00 PM

Building a reputation is an important aspect for any business. Having credibility and trust are the cornerstone of a successful and thriving insurance business. As an insurance agent, people rely on you to safeguard their property or their enterprise. In the old days, word of mouth was the way to go. That certainly helps with the marketing but there is a slight problem with that. Information can get distorted. There is also the risk of people not endorsing your product further. How do insurance agents know that this type of referral converts customers?

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Topics: social media marketing, blog, insurance agent marketing, agency strategy, content marketing

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