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Welcome to the Agent Branding System - ABS for Insurance Agents

How to Smash Your Sales Goals by Getting More Life Insurance Customers

Posted by Jon Anderson on Jul 7, 2017 5:00:00 PM

The perennial question for most insurance agents is, “What’s the most cost-effective way to grow a quality book of business, especially when it comes to writing more life insurance policies?”

There are so many marketing avenues to explore when it comes to reaching people with your brand; it has become quite a challenge to many agents to  decide on the “Best Approach.”  .

As you know, you can’t rely on your existing book to grow by itself.  No matter how great our team, there’s always a certain “lapse-cancellation”percentage that every agent has to address and figure out a way to minimize.  Of course, exceptional customer service is an excellent way to retain existing clientele.

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Topics: blog, insurance agent marketing, life insurance, inbound insurance agency marketing, Life insurance leads, Life insurance clients, Life insurance marketing, selling life insurance

What Can Insurance Agents Do To Increase Auto Insurance Sales?

Posted by Jon Anderson on May 15, 2017 6:13:00 PM

Selling more auto insurance policies has always been tricky for many agents. While it's true that most states in the US require drivers to have minimum levels of insurance, that doesn't guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.  


Many see this as a product that's interchangeable and therefore, they often go for the “State Minimums” at the most affordable prices.  This, of course, poses a problem for agents: how can they stand out from the market and increase their auto policies  when customers perceive their products to be the same as everyone else's?

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Topics: insurance agency marketing, blog, insurance agent marketing, auto insurance, inbound insurance agency marketing, Insurance Book Of Business, auto insurance marketing, car insurance sales, car insurance marketing

7 Ways to Attract the Millennial Insurance Customers

Posted by Jon Anderson on Mar 16, 2017 3:03:00 PM
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Topics: insurance agency marketing, blog, insurance agent marketing, Agent Branding System, inbound insurance agency marketing, millennials

7 Insurance Marketing Methods to Bring in New Customers

Posted by Jon Anderson on Mar 9, 2017 4:05:00 PM

Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the right audience? Are you converting your audience into customers? How much is this all costing you?

In the age of digital and social media, marketing for the insurance agent has found a new avenue, but it can be a daunting task to navigate through all those platforms. If you're looking to bring in new customers, consider these insurance marketing ideas:

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Topics: insurance agency marketing, insurance marketing leads, blog, insurance marketing, inbound insurance agency marketing, insurance marketing ideas, insurance sales

Inbound vs Outbound Marketing - What Are Most Effective Insurance Lead Generation Strategies

Posted by Jon Anderson on May 19, 2016 3:46:01 PM

Do you know the difference between inbound vs. outbound marketing? Many insurance agents and agencies who are looking to get leads online are familiar with outbound marketing, but the most effective lead generation strategies have to do with inbound marketing. In this post, we will define inbound marketing and outbound marketing, introduce you to the best lead generation strategies, and show you how inbound marketing delivers quality leads to your inbox or call you.

Outbound Marketing Defined

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Topics: insurance agency marketing, blog, insurance agent marketing, inbound vs outbound marketing, inbound marketing, inbound insurance agency marketing, marketing for insurance agencies

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