<img height="1" width="1" src="https://www.facebook.com/tr?id=1444726058915997&amp;ev=PageView &amp;noscript=1">

Welcome to the Agent Branding System - ABS for Insurance Agents

The Buyer's Journey: Why It Matters to Insurance and Financial Sales

Posted by Jon Anderson on May 19, 2016 4:54:17 PM

Selling homeowners’ insurance, life insurance, car insurance, and motorcycle insurance policies, or other financial products, is not quite the same as retailing products at a department store or at an online shop. However, insurance and financial services products do have something in common with everyday items people purchase - every potential customer goes through a journey to get to the purchase point. This is what we call the buyer's journey, and it can teach you how to sell insurance and other products more effectively.

Read More

Topics: insurance agency marketing, blog, insurance agent marketing, inbound marketing, buyer personas, insurance buyer personas, Insurance Book Of Business

Inbound vs Outbound Marketing - What Are Most Effective Insurance Lead Generation Strategies

Posted by Jon Anderson on May 19, 2016 3:46:01 PM

Do you know the difference between inbound vs. outbound marketing? Many insurance agents and agencies who are looking to get leads online are familiar with outbound marketing, but the most effective lead generation strategies have to do with inbound marketing. In this post, we will define inbound marketing and outbound marketing, introduce you to the best lead generation strategies, and show you how inbound marketing delivers quality leads to your inbox or call you.

Outbound Marketing Defined

Read More

Topics: insurance agency marketing, blog, insurance agent marketing, inbound vs outbound marketing, inbound marketing, inbound insurance agency marketing, marketing for insurance agencies

New Call-to-action

Book Your FREE Marketing Analysis Today!

Posts by Topic

see all