Selling homeowners’ insurance, life insurance, car insurance, and motorcycle insurance policies, or other financial products, is not quite the same as retailing products at a department store or at an online shop. However, insurance and financial services products do have something in common with everyday items people purchase - every potential customer goes through a journey to get to the purchase point. This is what we call the buyer's journey, and it can teach you how to sell insurance and other products more effectively.
Do you know the difference between inbound vs. outbound marketing? Many insurance agents and agencies who are looking to get leads online are familiar with outbound marketing, but the most effective lead generation strategies have to do with inbound marketing. In this post, we will define inbound marketing and outbound marketing, introduce you to the best lead generation strategies, and show you how inbound marketing delivers quality leads to your inbox or call you.