Marketing your agency requires a delicate balancing of budget and resources. As a small business, it is difficult to compete with more established organizations that have more spending power and resources. So, you must get creative in order to break through the noise and make people take notice of your agency. Fortunately, there is no shortage of great, low-cost or free marketing ideas available.
To sell more insurance, it is crucial that you understand how people think. Insurance agents with high conversion rates often have a deep understanding of certain fields of human behavior and psychology. It is a skill that goes beyond studying buyer personas; it is about knowing what makes people tick. Only through real understanding of people can you break their insurance buying barriers.
To be a successful insurance sales professional, you need to possess certain traits: passion, dedication, an aptitude for hard work. But even the most committed sales veteran needs reminding from time to time on why they do what they do. That reminder serves as a motivational kick to stay resilient during tough times and continue to have a positive impact on the lives of others.
If you're feeling like your agency is in a slump, then maybe it's time to re-energize with some fresh and new insurance marketing ideas. Not sure where to begin? Check out these 34 insurance marketing ideas and tips:
Coverage provided by homeowners insurance often extends to much more than the obvious. Many people think coverage stops at their front door; that beyond burst pipes and damaged furniture there isn’t much else to home insurance. But, most policies include coverage for some surprising things.
People purchasing homeowners insurance want to know they’ve protected themselves against all kinds of dangers. They want reassurance for things like their house catching on fire and potentially being left homeless; or that if a burglar takes their stuff, having a financial safety net.
Insurance marketing is always a challenge for many agents. After all, with so much competition today, it's difficult to stand out from the crowd. More and more businesses are clamoring for the consumer's attention. You need to be able to grab their attention and persuade them to purchase your products and services. Many people have different ideas when it comes to marketing for agencie, but there's no real step-by-step guide that will show you the way to success. Everyone has their own way of doing things, and you simply have to find a method that works for you. But, there might be a few things you're not aware of, things that may be vital to anyone who wants to do marketing for their insurance agency. That's why we've put together this blog post about the 5 things nobody will tell you about insurance marketing.
For many insurance agents, selling policies is easy. However, with the expansion of many insurance companies into the financial services arena, many agents may be wondering, "How do I sell these services to my insurance clients?" While there are many similarities, financial and insurance services are two fundamentally different things. While insurance involves preparing for future events, financial services involves management of clients' money, both for now and the future. So, some agents may find it difficult to adapt their current style of selling or business model to selling financial services.
Insurance is an important, and even necessary part of life these days. Most people are already familiar with many of the common products like auto, renters, home, and even life insurance, and some may even come to you asking for various policies. However, most clients may not have even heard about umbrella insurance policies. As an insurance agent, you know that such a policy can be important to certain clients, but it's not always appropriate to sell this type of policy to every client. So, let's take a look at who really needs it and how you can best market it to your clients.
The renter's segment is made up of a wide variety of people: from freshly independent students to retired couples downsizing into the simplicity of rented condos. The current difficulties in acquiring home ownership has led to a boom in the rental market. But, even as home rental surges, insurance coverage in this market is lagging behind.