They say owning a home is part of the American Dream. Of course, it should follow that with owning a home, people should have homeowners insurance. Since home insurance is a necessity, most agents would think that it's easy to write more policies and increase their homeowners insurance customers.
Selling more auto insurance policies has always been tricky for many agents. While it's true that most states in the US require drivers to have minimum levels of insurance, that doesn't guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.
Many see this as a product that's interchangeable and therefore, they often go for the “State Minimums” at the most affordable prices. This, of course, poses a problem for agents: how can they stand out from the market and increase their auto policies when customers perceive their products to be the same as everyone else's?
Topics: insurance agency marketing, blog, insurance agent marketing, auto insurance, inbound insurance agency marketing, Insurance Book Of Business, auto insurance marketing, car insurance sales, car insurance marketing
Insurance is something that everyone needs. The key factor in turning a target audience member to your loyal customer is changing that need into a want. Buying insurance is a necessity but not an enjoyable task. In this busy world where everyone is pulled in different directions, having a customer’s attention and keeping that can be quite the challenge. To accomplish that, establishing your branding as an insurance agent is more important than ever.
This is where online marketing comes in. Social media is not just for games or looking at pictures from grandma’s last cruise trip. They have now served as another platform where one can do online marketing, specifically in your case, insurance agent marketing.
Nowadays, online presence is as important as face to face interaction. You feel most comfortable on the phone or direct interaction with a client. Your tone and facial and body expression invoke trust. Having an online presence that conveys the same trust can be quite challenging. You want to deliver the same message without making your customers feel like they are talking to a programmed robot. Your customer wants to feel that they made the right decision.
How can you make your social media advertising honest and sell? That’s where copywriting comes in! Here are 7 copywriting tips for your social media marketing efforts:
Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the right audience? Are you converting your audience into customers? How much is this all costing you?
In the age of digital and social media, marketing for the insurance agent has found a new avenue, but it can be a daunting task to navigate through all those platforms. If you're looking to bring in new customers, consider these insurance marketing ideas:
The pound or the number sign has been reimagined and today’s social media has breathed new life into the symbol. The hashtag - # symbol - precedes a word or a phrase. It became a search tool back in 2007 when Twitter allowed it’s users to search and share topics by using the symbol. Since then, other social medial platforms have adopted the symbol and it is used on Google+, Facebook and Instagram.
The hashtag can be part of your agency’s marketing strategy by enhancing your social media marketing. How can insurance agents use hashtags? Much like the rest of your social media strategy, it should not just be about promoting your insurance plans and services, it should also be about publishing engaging content for your audience.
SEO or Search Engine Optimization may be a confusing concept to many who aren't technically-inclined. While these three words seem intimidating, SEO really is a simple concept. Basically, SEO is all about using targeted, relevant keywords in your website, to make sure that people using search engines like Google, Yahoo!, and Bing can easily find you. Specifically, you want to make sure that when someone puts in something like "insurance agent in [your city]" your website is one of the first (or the first) result in Google that they see and hopefully, click on.
The start of the year is a great time to look for ways to find fresh prospects for your insurance agency. After all, there may be some people out there who are looking for a new start too - and that includes switching over their car, home and other insurance products. Thus, it's a great time to start your insurance marketing efforts. However, you may not want to go all-out and spend your marketing budget at the start of the year. That's why we've compiled this quick list of 23 low-cost insurance marketing ideas you can do today to help drum up interest in your insurance business today:
Social media has become an integral aspect of insurance agency marketing. But, despite plenty to inform us that the likes of Facebook and Twitter are vital to our marketing strategy, often it is difficult to comprehend just why we should make the effort.
While many industries have wholeheartedly embraced the digital era, the insurance industry has been leisurely in their approach. Now, though, it is difficult to ignore the powerful impact that going all in on digital marketing can have on a business.
According to forecasts, car sales in the US will remain above 17 million in 2017. While the numbers aren't steady, they aren't predicted to grow either. What does this mean for insurance agents? While demand for car insurance will remain steady, it won't grow either. That means you might find it harder to sell more auto insurance this year.
Perhaps, that's why, if you want to see your sales go up, you need to work a little harder. By focusing on auto insurance marketing, you can improve your numbers, even if car sales remain stagnant. So, here are 5 auto insurance marketing ideas to help kick-start 2017.
Sharing high-quality content on Facebook is one of the best ways to reach more prospects and increase awareness for your insurance agency. However, recent changes to Facebook’s news feed algorithm have made it more challenging to achieve organic reach. That often means companies with big social media marketing budgets now have a distinct advantage. They can simply pay to have their content exposed to a wider audience.
In any type of business, having the right people working for you can make a big difference, not only on the bottomline, but in the entire operation. A low turnover rate can have a positive effect on the people in your agency, which in turn, can mean a better work environment for everyone. Of course, it's also financially beneficial; while retaining current employees may seem expensive as salaries go up, it often costs more to find and train new employees.
Social media is a great tool for business. It allows all types of companies to reach their audience at very little cost, at least compared to traditional media. With over 317 million active users per month, Twitter is one of the largest social networks in the world. That's why many insurance agents should be on Twitter. With this one tool alone, they can reach a wider audience and find more clients. However, as with any endeavor, you may be asking, "How can I use Twitter for my insurance agency?"
If you're only using one social network for your agency, then it better be Facebook. This social media site has over a billion users, which is why if you're looking for new clients for your insurance business, then this is one site that will give you the most bang for your buck.
Here's the latest news around the country and the world that can affect insurance agents and clients:
- Home Insurance, but With a Philanthropic Twist - New App Lemonade offers insurance directly to clients.
- Is Flood Insurance Expensive? - The Hill weighs in.
- Insurance group picks its safest 2017 vehicles - Insurance Institute for Highway Safety (IIHS)'s list of safest vehicles is out now.
- Insurance Crime Watchdog Reveals Mystery Device Used by Vehicle Thieves - Thieves are now using a sophisticated new device to break into and start car
Insurance is one of those things that people need but hope they never have to use. After all, while everyone has car, home, or even life insurance, no one wants to get into an accident, have their home destroyed, or leave their loved ones behind. That's perhaps one of the reasons why many people get only the bare minimum of insurane. After all, there are other things they might want to spend their money on rather than an expensive policy.
Of course, this doesn't mean you should just offer the most basic and bare bones policies to your clients. In fact, you can actually grow your client base by offering extended coverage to your customers. Aside from upselling your current clients, you may be able to find more people who are actually looking for more than just the basics. So if you want to learn how to increase your sales through offering additional coverage, read on.
For boat owners, there's nothing like taking their precious vehicles out onto the water and enjoy a day of just cruising around, wind in their hair, or maybe even dropping a fishing line and wait for a bite. While many boat owners may have carefree attitudes, there's one thing they should never be casual about - insurance. Insurance is importance (and sometimes, a requirement) for anyone who owns a boat. As an insurance agent, if you know anyone who owns a boat but doesn't have insurance, then you should really tell them the important of getting a policy.
As an insurance agent, you probably already know that personal auto insurance usually extends to car rental insurance. You may have even used this fact to help your clients save money when they go on vacation and rent cars. Many car rental companies offer added insurance to their vehicles. After all, many people rent cars not just for when they are on vacation or they may not own cars at all, which means they don't have any type of car insurance in the first place. However, for those who do have personal auto insurance, a basic policy should extend to a rental car they get.
As an insurance agency owner, the success of your small business depends mostly on the effectiveness of your marketing. It all comes down to the way you introduce your products and services into the lives of your potential clients. There are many ways to market your business these days, but insurance agency marketing is far from straightforward.
You have multiple channels both online and offline through which you can promote your agency. Each channel demanding time, money, and resources from your fledgling business. It is not feasible to use all the available marketing avenues, but using too few might mean missing out on important opportunities to promote your brand. What you need is a plan. You cannot begin to tackle the marketing landscape without a solid plan in place.
In Part 1 of the blog series "Are You Marketing Your Insurance Office The Right Way," we talked about creating goals, targeting the right people, and making sure you are reaching out to your audience through the right channels. Once you have accomplished those, it's time to move on to the next steps.
Now, that you know what your targets are, who you're targeting, and how to reach them, it's all about creating the right message to attract them, turning them into customers, and then making sure they're coming back for more. Let's take a look at the next steps to marketing your insurance office the right way.
Insurance marketing is always a challenge for many agents. After all, with so much competition today, it's difficult to stand out from the crowd. More and more businesses are clamoring for the consumer's attention. You need to be able to grab their attention and persuade them to purchase your products and services. Many people have different ideas when it comes to marketing for agencie, but there's no real step-by-step guide that will show you the way to success. Everyone has their own way of doing things, and you simply have to find a method that works for you. But, there might be a few things you're not aware of, things that may be vital to anyone who wants to do marketing for their insurance agency. That's why we've put together this blog post about the 5 things nobody will tell you about insurance marketing.
Marketing is an important part of any business, no matter what type of company you're running. Many insurance agencies these days focus on sales, which in itself isn't a bad thing. After all, when it comes down to it, we all care about the bottom line and sales is what keeps the numbers up. However, that doesn't mean that agents should ignore the marketing aspect of business. Marketing is about communicating the value of your product or service to your potential customers. But insurance is a tricky subject - how can you fully market insurance products and services? The thing to remember is, more than just policies and contracts, insurance agents and agencies are also about people. You aren't just marketing your products, but also your insurance agency.
Customers want to build a relationship with their insurance agents and agencies. They want to know that they can trust you, the advice you give, and that you will be there when they need you. Marketing can help you do this. With marketing, you can craft a message that you can use to reach out to people, to tell them who you are and why they should work with you. So it's obvious you need marketing, and to start you need a plan, or at least know where to begin.
In this series of blog posts, we'll take a look at the best ways you can market your insurance office. In Part 1, we'll look at three things: setting goals, finding the right market, and how to best reach out to your market.
Agents are always looking for new prospects. After all, new business and clients are what keeps those sales numbers up, right? While new customers are always a good thing, sometimes, acquiring new clients takes time and in the short-term, will cost more than what they initially bring in. That's why many insurance agencies prefer to keep and retain current clients, upselling them on more services. However, you may think that once your client has life, auto, and homeowners or rental insurance policies with you, they're done, right? Not necessarily. You may find that some of your clients have insurance policy gaps.
For many insurance agents, selling policies is easy. However, with the expansion of many insurance companies into the financial services arena, many agents may be wondering, "How do I sell these services to my insurance clients?" While there are many similarities, financial and insurance services are two fundamentally different things. While insurance involves preparing for future events, financial services involves management of clients' money, both for now and the future. So, some agents may find it difficult to adapt their current style of selling or business model to selling financial services.
Finding clients to fill your book of business is challenging. These days, it is not just about establishing a marketing budget and paying for a few ads. You have to maintain a presence on numerous social media channels, build trust with your prospects, and develop a strong brand for your agency's good name.
Disasters, whether natural or not, can happen to anyone at any time. Many people think that accidents, fires, burglaries, floods, and earthquakes are things that happen to other people, but they will quickly realize how untrue that is when disaster strikes them and their loved ones. Of course, as an insurance agent, you're not out to scare your clients. However, you want them to be prepared for what life may throw at them, loved ones, or their home.