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Welcome to the Agent Branding System - ABS for Insurance Agents

10 Important Tools for Your Insurance Agency Success

Posted by Jon Anderson on Dec 20, 2016 3:30:00 PM

Anyone who has been in the industry long enough will no doubt remember the days of stuffing marketing brochures into envelopes and dropping them into post boxes. That used to be one of the cheapest and most effective ways to target prospects. These days, things are a little different.

An influx of free and low-cost tools has made it easier than ever to find, market, and serve your target market. Technology has practically leveled the playing field for businesses large and small. What’s more, most consumers are highly receptive to technological advances. They no longer expect to learn about companies through the marketing brochures in their physical mailbox. They’re interacting with brands through email, on social media and other digital channels.

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Topics: blog, insurance marketing, insurance agents

7 Qualities of Highly Successful Insurance Agents

Posted by Jon Anderson on Dec 14, 2016 11:19:11 AM


Insurance agents command their own destiny. The world is their oyster, and they can seize from a sea of opportunities. At least, that is the case for some agents. Few other industries offer the potential for uncapped success as the insurance industry. But, being a successful agent is easy. Only those with the necessary characteristics, ever get a glimpse of success.


Like entrepreneurs, successful insurance agents are not born; they’re made. In other words, anyone can flourish in the insurance industry, provided they put in the effort. As an insurance agent, you must adopt many roles: salesperson; business leader; community liaison, and much more. So, it is important that you possess certain traits. Don’t worry, though. If you don’t already have these characteristics, the good news is that they can be developed.

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Topics: blog, insurance agents

The Art of Social Media Marketing for Insurance Agents

Posted by Jon Anderson on Oct 25, 2016 3:30:00 PM

Social media has become an integral part of marketing. According to a 2015 Shareaholic report, organic search has been surpassed as the number source for website referral traffic; social media now holds the top spot. In other words, your future clients are on the likes of Facebook, Twitter, LinkedIn, Google Plus and YouTube.

But social media marketing requires a somewhat different approach to what most marketers are accustomed. These are not places to simply broadcast your sales messages. In fact, being overly salesy will do your brand more harm than good in this medium.

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Topics: social media marketing, blog, insurance agents

12 Books All Insurance Agents Need to Read

Posted by Jon Anderson on Oct 24, 2016 3:30:00 PM

William Godwin, famous writer and political philosopher, is quoted as saying “he that loves reading has everything within his grasp.” That is just one of the many beautiful and inspiring quotes that serve to teach us the power of reading good books. But to make the most of our time, we must be selective with our reading material. There are countless books covering almost every topic imaginable, so you have to be quite picky in choosing the right topics based on the so few, disposable hours per day that you have.

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Topics: blog, insurance agents

5 Things Nobody Will Tell You About Insurance Marketing

Posted by Jon Anderson on Oct 19, 2016 6:56:00 PM

Insurance marketing is always a challenge for many agents. After all, with so much competition today, it's difficult to stand out from the crowd. More and more businesses are clamoring for the consumer's attention. You need to be able to grab their attention and persuade them to purchase your products and services. Many people have different ideas when it comes to marketing for agencie, but there's no real step-by-step guide that will show you the way to success. Everyone has their own way of doing things, and you simply have to find a method that works for you. But, there might be a few things you're not aware of, things that may be vital to anyone who wants to do marketing for their insurance agency. That's why we've put together this blog post about the 5 things nobody will tell you about insurance marketing.

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Topics: insurance agency marketing, blog, insurance marketing, insurance agent marketing, insurance, insurance agents, local leads, ratings and reviews

Where to Find Top Office Managers for an Insurance Agency

Posted by Jon Anderson on Aug 15, 2016 11:16:09 AM

Office Managers play a fundamental role in the smooth running of an insurance agency. They take on responsibility for a host of important tasks, including training team members, scheduling meetings, creating spreadsheets, running the office when the agent is away and resolving complex customer complaints. Finding talented, reliable individuals to fill that role is crucial.

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Topics: blog, recruiting, insurance agents, hiring insurance employees

5 More Surprising Sources of Insurance Agency Talent

Posted by Jon Anderson on Aug 2, 2016 12:39:13 AM

In a previous blog post, we talked about some unexpected sources of talent insurance agencies can leverage to find good employees. We had such a good response to this post, we thought we'd write about more places where agencies can find their top agents and office staff.

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Topics: blog, insurance agency talent, hiring insurance agents, insurance agents, hiring insurance employees

5 Benefits of Being an Insurance Agent

Posted by Jon Anderson on Aug 2, 2016 12:01:30 AM

Let's face it - being an insurance agent or working at an insurance agency isn't as sexy or glamorous as being a CEO, hedge fund manager, or a pilot. However, that doesn't mean insurance couldn't be fulfilling or even a satisfying career. As we've said before, it takes a special person to work at an insurance agency and many who do enter this industry often find themselves surprised at how much they enjoy working with their customers and helping them prepare for the future. 

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Topics: blog, recruiting, insurance agent marketing, insurance agents

Top 5 Things That Matter For Renters Insurance

Posted by Jon Anderson on Jul 5, 2016 12:30:00 PM

Renters insurance is probably something not many people think about. People who rent, after all, don't have to worry about damage to the homes they are staying in, as landlords take care of everything from broken fridges or major renovations. According to recent statistics, only 40% of renters have insurance, which is surprising considering other, more startling statistics, like housefires occuring in the US every 90 seconds and break-ins every 15 seconds.

More people should really have this type of insurance, and most agents know what an underserved market this can be. Before you do start marketing this product, make sure you consider these top 5 things that matter for renters insurance.

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Topics: insurance agency marketing, renters insurance, insurance marketing leads, blog, insurance agents, insurance policies

6 Reasons Why Auto Insurance Policy Holders Cancel

Posted by Jon Anderson on Jun 27, 2016 6:30:00 PM

For anyone who drives a car, auto insurance is a must. In fact, in the US, all drivers and car owners are legally obligated to have some form of insurance at any given time. However, insurance agents may sometimes get cancellations from their clients. Why auto insurance policy holders cancel may be a mystery to some agents - after all, unlike life insurance or even home insurance, drivers must have auto insurance.  Or they risk getting heavy fines if they're stopped by law encforecement and can't demonstrate proof of insurance.

But still, it happens to many agents - they may receive a call or letter from a client saying they want to cancel their policies. In many cases, it may be an understandable decision, like in the case of people moving away or deciding to go car-free. However, there might be other reasons why auto insurance policy holders cancel. If you want to improve your services as an insurance and financial services agent and perhaps even try to persuade your clients not to cancel their policy, then you should learn the different reasons why auto insurance policy holders cancel.

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Topics: insurance agency marketing, car insurance, blog, auto insurance, insurance agents

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