Selling more auto insurance policies has always been tricky for many agents. While it's true that most states in the US require drivers to have minimum levels of insurance, that doesn't guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.
Many see this as a product that's interchangeable and therefore, they often go for the “State Minimums” at the most affordable prices. This, of course, poses a problem for agents: how can they stand out from the market and increase their auto policies when customers perceive their products to be the same as everyone else's?