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Welcome to the Agent Branding System - ABS for Insurance Agents

What Can Insurance Agents Do To Increase Auto Insurance Sales?

Posted by Jon Anderson on May 15, 2017 6:13:00 PM

Selling more auto insurance policies has always been tricky for many agents. While it's true that most states in the US require drivers to have minimum levels of insurance, that doesn't guarantee those additional policies will be written by your sales team. In the minds of many consumers, car insurance has become a commodity.  


Many see this as a product that's interchangeable and therefore, they often go for the “State Minimums” at the most affordable prices.  This, of course, poses a problem for agents: how can they stand out from the market and increase their auto policies  when customers perceive their products to be the same as everyone else's?

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Topics: insurance agency marketing, blog, insurance agent marketing, auto insurance, inbound insurance agency marketing, Insurance Book Of Business, auto insurance marketing, car insurance sales, car insurance marketing

How To Find Clients With Insurance Policy Gaps

Posted by Jon Anderson on Oct 10, 2016 6:41:00 PM

Agents are always looking for new prospects. After all, new business and clients are what keeps those sales numbers up, right? While new customers are always a good thing, sometimes, acquiring new clients takes time and in the short-term, will cost more than what they initially bring in. That's why many insurance agencies prefer to keep and retain current clients, upselling them on more services. However, you may think that once your client has life, auto, and homeowners or rental insurance policies with you, they're done, right? Not necessarily. You may find that some of your clients have insurance policy gaps.

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Topics: insurance agency marketing, blog, insurance agent marketing, Insurance Book Of Business, Insurance Policy Gaps, Insurance Client Segmentation

The Buyer's Journey: Why It Matters to Insurance and Financial Sales

Posted by Jon Anderson on May 19, 2016 4:54:17 PM

Selling homeowners’ insurance, life insurance, car insurance, and motorcycle insurance policies, or other financial products, is not quite the same as retailing products at a department store or at an online shop. However, insurance and financial services products do have something in common with everyday items people purchase - every potential customer goes through a journey to get to the purchase point. This is what we call the buyer's journey, and it can teach you how to sell insurance and other products more effectively.

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Topics: insurance agency marketing, blog, insurance agent marketing, inbound marketing, buyer personas, insurance buyer personas, Insurance Book Of Business

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