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Welcome to the Agent Branding System - ABS for Insurance Agents

Finding Insurance Clients Who Got a New Car for Christmas

Posted by Jon Anderson on Nov 30, 2016 3:30:00 PM

December will see a fresh batch of new cars hitting the roads. Some will be due to generous gift givers; others will simply be people giving themselves a well-deserved treat. Whatever the reason, the season of goodwill is one of the top months for total U.S. car sales, according to Bloomberg. And, that means a surge in people needing auto insurance.

 

The month of December, and into January, is the perfect period to add new auto insurance clients to your books. One of the first things a buyer needs after getting a new car is insurance. An agent with the ability to swoop in with a few tempting offers at the key moment is likely to win the car buyers business.

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Topics: insurance clients, blog

Top 10 Disaster Preparedness Tips To Share With Insurance Clients

Posted by Jon Anderson on Sep 26, 2016 7:47:00 PM

Disasters, whether natural or not, can happen to anyone at any time. Many people think that accidents, fires, burglaries, floods, and earthquakes are things that happen to other people, but they will quickly realize how untrue that is when disaster strikes them and their loved ones. Of course, as an insurance agent, you're not out to scare your clients. However, you want them to be prepared for what life may throw at them, loved ones, or their home.

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Topics: insurance agency marketing, insurance clients, blog, insurance agent marketing, Disaster Preparedness Tips

12 Ways to Thank Your Insurance Clients and Show Appreciation

Posted by Jon Anderson on Sep 21, 2016 7:00:00 PM


You may have heard the saying “the sales process doesn’t end with the sale,” or some variation of that. Well, the same applies to insurance and financial services. When someone purchases a policy from you, that should be considered the beginning of a beautiful client-agent relationship. And, like all good relationships, there are things you need to do to show appreciation for the other person.

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Topics: insurance clients, blog

6 Ways to Find More Insurance Prospects

Posted by Jon Anderson on Jul 25, 2016 4:00:00 PM
Agents are always on the lookout for new insurance prospects. If you're an agent, you probably spent half (or more than half, if you're just starting out) of your time searching for new clients. It's not always easy, and not all your insurance prospects will pan out. However, getting new customers is always a thrilling feeling (not to mention, good for your bottom line). However, some days, you may feel like you've hit a wall. If you think you've run out of sources for potential customers - think again. There are many ways to find insurance prospects, if you know where to look. 
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Topics: insurance agency marketing, insurance clients, blog, insurance prospects

Insurance Shopping Patterns Of Millennials

Posted by Jon Anderson on Jul 11, 2016 5:00:00 PM

These days, businesses are all about the Millennials. People talk about who they are, what they do, and most importantly, how they choose what to buy. Why look at this particular subset? Well, according to the most recent statistics, the Millennials (those born between 1981 and 1997) number about 75 million, making them the United States' largest living generation, surpassing the numbers of the Baby Boomers. So, if you're not selling insurance to Millennials, then you're missing out on a lot of business.   As potential clients, think of the "lifetime value" of this super important demographic.  As potential team members, think in terms of how your agency can attract more of this very talented, and coveted, work group.

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Topics: insurance clients, blog

How to Find New Prospects for Life Insurance

Posted by Jon Anderson on Jun 27, 2016 11:30:00 AM

Selling life insurance can be tricky for some agents. After all, this type of insurance deals with one subject few people want to talk about - death. In fact, according to a recent study, about 1/3 of people who don't have life insurance or don't have enough don't want to buy it because they're afraid to talk about death.

Of course, when you think about it, this is an eventuality that everyone has to face, though the prospect of such a thing happening can be a grim subject. If you try and force people to talk about their demise, you might scare them off instead. So, how can you sell life insurance effectively, without making people run the opposite direction? 

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Topics: insurance agency marketing, insurance clients, blog

Why and How to Use LinkedIn for Social Selling Success

Posted by Jon Anderson on Jun 13, 2016 6:30:00 PM

LinkedIn might not be the biggest, the most vibrant, or the most prominent social media channel. But, for business to business interactions and social media marketing, few other platforms come close to being as effective. As an insurance and financial services agent, it is important to know how to use LinkedIn for social selling.

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Topics: insurance agency marketing, insurance clients, linkedin for social selling, blog

7 Ways to Find Low Cost Insurance Client Leads

Posted by Jon Anderson on Jun 1, 2016 6:00:00 PM

Insurance agents are always on the lookout for leads. However, leads don't exactly grow on trees and aside from getting hot leads, you also want to make sure you are not spending more money than your prospects bring in. Finding low cost insurance client leads is not always straightforward, but it's not impossible. These affordable insurance leads are out there - you just have to know how to find them.

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Topics: insurance agency marketing, insurance clients, generate insurance leads

5 Things Motorcycle Insurance Customers Want

Posted by Jon Anderson on May 31, 2016 12:30:00 PM

With its long, winding highways, breathtaking views, not to mention natural diversity, California is a biker's dream. In fact, the Golden State has over 800,000 registered motorcycles, the highest overall in the US. So, if you haven't thought about it, it's a good idea to start connecting with motorcycle riders and ramp up your marketing efforts to find leads for bike insurance.

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Topics: insurance agency marketing, insurance clients, generate insurance leads, blog, motorcycle insurance, selling motorcycle insurance

How to Find Insurance Clients

Posted by Jon Anderson on May 28, 2016 4:30:00 PM

There are many sides to being an insurance agent. Learning how to sell insurance is one of those things that are necessary in the business. Although selling insurance is just one of the things agents do, it is often the most crucial, in terms of helping their business grow. Especially for new agents, finding new prospects and clients is of the utmost importance when starting out. Knowing how to find insurance clients will not only increase your revenue, but also grow your network. Building any type of business from scratch is not easy, but with some hard work and persistence, plus the right insurance marketing ideas, you can continue to grow your business and increase your client base.

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Topics: insurance agency marketing, insurance clients, generate insurance leads, social media marketing, blog, insurance agent marketing, social media

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