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Welcome to the Agent Branding System - ABS for Insurance Agents

3 Ways To Grow Your Book By Writing More Workers Compensation Insurance Policies

Posted by Jon Anderson on Jul 27, 2017 3:30:00 PM

Writing more commercial insurance policies is an excellent strategy to build a sound book of business.  Simply put, commercial policies are “stickier.”  Why write three policies per household when you can write 10+ policies for a business owner (three on his/her personal and seven related to his/her business)?

Workers’ Compensation Insurance (Workers’ Comp) is one of the most important concerns  for many business owners  in the U.S. . Almost every business that has employees must have business insurance to handle their statutory obligations to workers, in the event of an injury.  As an employer, there is a tremendous amount of liability associated with on the job injuries.

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Topics: blog, insurance marketing, workers compensation insurance

How Social Media Plays a Key Role in Insurance Agent Marketing

Posted by Jon Anderson on Mar 28, 2017 3:01:00 PM

Insurance is something that everyone needs. The key factor in turning a target audience member to your loyal customer is changing that need into a want. Buying insurance is a necessity but not an enjoyable task. In this busy world where everyone is pulled in different directions, having a customer’s attention and keeping that can be quite the challenge. To accomplish that, establishing your branding as an insurance agent is more important than ever.

This is where online marketing comes in. Social media is not just for games or looking at pictures from grandma’s last cruise trip. They have now served as another platform where one can do online marketing, specifically in your case, insurance agent marketing.

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Topics: insurance agency marketing, blog, insurance marketing, insurance marketing agency

7 Social Media Copywriting Tips for Insurance Agents

Posted by Jon Anderson on Mar 20, 2017 2:00:00 PM

Nowadays, online presence is as important as face to face interaction. You feel most comfortable on the phone or direct interaction with a client. Your tone and facial and body expression invoke trust. Having an online presence that conveys the same trust can be quite challenging. You want to deliver the same message without making your customers feel like they are talking to a programmed robot. Your customer wants to feel that they made the right decision.

How can you make your social media advertising honest and sell? That’s where copywriting comes in!  Here are 7 copywriting tips for your social media marketing efforts:

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Topics: insurance agency marketing, blog, insurance marketing, insurance agent marketing, insurance marketing agency, social media copywriting

7 Insurance Marketing Methods to Bring in New Customers

Posted by Jon Anderson on Mar 9, 2017 4:05:00 PM

Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the right audience? Are you converting your audience into customers? How much is this all costing you?

In the age of digital and social media, marketing for the insurance agent has found a new avenue, but it can be a daunting task to navigate through all those platforms. If you're looking to bring in new customers, consider these insurance marketing ideas:

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Topics: insurance agency marketing, insurance marketing leads, blog, insurance marketing, inbound insurance agency marketing, insurance marketing ideas, insurance sales

23 Low-Cost Insurance Marketing Ideas

Posted by Jon Anderson on Jan 5, 2017 5:06:00 PM


The start of the year is a great time to look for ways to find fresh prospects for your insurance agency. After all, there may be some people out there who are looking for a new start too - and that includes switching over their car, home and other insurance products. Thus, it's a great time to start your insurance marketing efforts. However, you may not want to go all-out and spend your marketing budget at the start of the year. That's why we've compiled this quick list of 23 low-cost insurance marketing ideas you can do today to help drum up interest in your insurance business today:

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Topics: insurance agency marketing, blog, insurance marketing, insurance agent marketing

5 Ways to Run an Office That Attracts Talent

Posted by Jon Anderson on Dec 26, 2016 6:09:00 PM

In any type of business, having the right people working for you can make a big difference, not only on the bottomline, but in the entire operation. A low turnover rate can have a positive effect on the people in your agency, which in turn, can mean a better work environment for everyone. Of course, it's also financially beneficial; while retaining current employees may seem expensive as salaries go up, it often costs more to find and train new employees.

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Topics: insurance agency marketing, blog, insurance marketing, insurance agent marketing, insurance agency talent, hiring insurance agents, attracting talent

10 Important Tools for Your Insurance Agency Success

Posted by Jon Anderson on Dec 20, 2016 3:30:00 PM

Anyone who has been in the industry long enough will no doubt remember the days of stuffing marketing brochures into envelopes and dropping them into post boxes. That used to be one of the cheapest and most effective ways to target prospects. These days, things are a little different.

An influx of free and low-cost tools has made it easier than ever to find, market, and serve your target market. Technology has practically leveled the playing field for businesses large and small. What’s more, most consumers are highly receptive to technological advances. They no longer expect to learn about companies through the marketing brochures in their physical mailbox. They’re interacting with brands through email, on social media and other digital channels.

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Topics: blog, insurance marketing, insurance agents

34 Insurance Marketing Ideas and Tips

Posted by Jon Anderson on Dec 1, 2016 5:21:00 PM


If you're feeling like your agency is in a slump, then maybe it's time to re-energize with some fresh and new insurance marketing ideas. Not sure where to begin? Check out these 34 insurance marketing ideas and tips:

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Topics: blog, insurance marketing, insurance

Top 12 Insurance Blogs Every Agent Should Read

Posted by Jon Anderson on Nov 7, 2016 6:59:00 PM

Whether you're new to the insurance industry or a veteran, you never stop learning. Insurance is a constantly changing business, and as people's needs and wants change, you can bet our industry will continue to transform and evolve. That's why every agent should keep up with the latest news by following the movers and shakers in the industry.  

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Topics: blog, insurance marketing, insurance agent marketing, insurance blogs

5 Things Nobody Will Tell You About Insurance Marketing

Posted by Jon Anderson on Oct 19, 2016 6:56:00 PM

Insurance marketing is always a challenge for many agents. After all, with so much competition today, it's difficult to stand out from the crowd. More and more businesses are clamoring for the consumer's attention. You need to be able to grab their attention and persuade them to purchase your products and services. Many people have different ideas when it comes to marketing for agencie, but there's no real step-by-step guide that will show you the way to success. Everyone has their own way of doing things, and you simply have to find a method that works for you. But, there might be a few things you're not aware of, things that may be vital to anyone who wants to do marketing for their insurance agency. That's why we've put together this blog post about the 5 things nobody will tell you about insurance marketing.

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Topics: insurance agency marketing, blog, insurance marketing, insurance agent marketing, insurance, insurance agents, local leads, ratings and reviews

9 Ideas to Help Agents Dominate Local Insurance Marketing

Posted by Jon Anderson on Oct 18, 2016 3:45:00 PM

It’s true. The billion-dollar carriers have better technology, branding, and call centers. Also, their websites are snazzier, they rank higher in the search results, and they have WAY more money. But, as an agent, you do have one insurance marketing advantage: local supremacy.

Yes, those major carriers are better equipped than you in many ways, but your one true advantage is your ability to operate at the local level. Despite all the technological advancements and changes in consumer buying habits, people still appreciate a personalized service: one that only a local agent can properly deliver.

Leverage your strengths and dominate selling local insurance with the following twelve tips.

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Topics: blog, insurance marketing

5 Flood Insurance Myths to Dispel for Your Clients

Posted by Jon Anderson on Sep 29, 2016 7:08:00 PM

Like with many types of insurance (whether it's home, car, or life) many homeowners would like to think that they are immune from floods. However, believe it or not, in the past 5 years, all 50 states in the US have experienced some type of flooding. As an insurance agent, you need to make sure your clients are prepared. There's nothing worse than having clients go through something as devastating as losing their homes or possessions in a flood, and have to tell them they simply aren't covered. While money can't replace lost items, it certainly can help in rebuilding lives and helping people move on, so you want to ensure your clients can get the maximum benefit they can from their insurance policies.

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Topics: google plus marketing, google plus marketing for insurance agents, blog, insurance marketing, flood insurance

5 Terrible Insurance Marketing Tactics Ruining New Sales

Posted by Jon Anderson on Sep 27, 2016 3:30:00 PM

Unless there is a circumstantial need, people rarely come looking for insurance agents. As a result, insurance marketing plays a major role in the success of an agency. It is an essential function of maintaining a steady flow of customers – something that is vital to the business staying afloat.  It can help you not just survive but thrive as you build your book of business. 

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Topics: blog, insurance marketing

Top 31 Online Insurance Marketing Resources Agents Should Bookmark

Posted by Jon Anderson on Jul 18, 2016 12:00:00 PM

In a previous blog post, we listed over a hundred marketing resources for insurance agents, dealing with various topics, from creating buyer personas to closing sales to inbound marketing. We hope that insurance agents (and all types of other professionals) were (and still are) able to make use of these amazing resources in their everyday marketing practices. 

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Topics: insurance agency marketing, blog, insurance marketing

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