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Welcome to the Agent Branding System - ABS for Insurance Agents

How Social Media Plays a Key Role in Insurance Agent Marketing

Posted by Jon Anderson on Mar 28, 2017 3:01:00 PM

Insurance is something that everyone needs. The key factor in turning a target audience member to your loyal customer is changing that need into a want. Buying insurance is a necessity but not an enjoyable task. In this busy world where everyone is pulled in different directions, having a customer’s attention and keeping that can be quite the challenge. To accomplish that, establishing your branding as an insurance agent is more important than ever.

This is where online marketing comes in. Social media is not just for games or looking at pictures from grandma’s last cruise trip. They have now served as another platform where one can do online marketing, specifically in your case, insurance agent marketing.

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Topics: insurance agency marketing, blog, insurance marketing, insurance marketing agency

7 Social Media Copywriting Tips for Insurance Agents

Posted by Jon Anderson on Mar 20, 2017 2:00:00 PM

Nowadays, online presence is as important as face to face interaction. You feel most comfortable on the phone or direct interaction with a client. Your tone and facial and body expression invoke trust. Having an online presence that conveys the same trust can be quite challenging. You want to deliver the same message without making your customers feel like they are talking to a programmed robot. Your customer wants to feel that they made the right decision.

How can you make your social media advertising honest and sell? That’s where copywriting comes in!  Here are 7 copywriting tips for your social media marketing efforts:

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Topics: insurance agency marketing, blog, insurance marketing, insurance agent marketing, insurance marketing agency, social media copywriting

New Insurance Marketing Ideas For 2017

Posted by Jon Anderson on Jan 26, 2017 6:03:00 PM

 

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Topics: insurance agency marketing, blog, insurance agent marketing, insurance marketing ideas, insurance marketing agency, marketing ideas

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