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Welcome to the Agent Branding System - ABS for Insurance Agents

7 Insurance Marketing Methods to Bring in New Customers

Posted by Jon Anderson on Mar 9, 2017 4:05:00 PM

Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the right audience? Are you converting your audience into customers? How much is this all costing you?

In the age of digital and social media, marketing for the insurance agent has found a new avenue, but it can be a daunting task to navigate through all those platforms. If you're looking to bring in new customers, consider these insurance marketing ideas:

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Topics: insurance agency marketing, insurance marketing leads, blog, insurance marketing, inbound insurance agency marketing, insurance marketing ideas, insurance sales

Top 5 Things That Matter For Renters Insurance

Posted by Jon Anderson on Jul 5, 2016 12:30:00 PM

Renters insurance is probably something not many people think about. People who rent, after all, don't have to worry about damage to the homes they are staying in, as landlords take care of everything from broken fridges or major renovations. According to recent statistics, only 40% of renters have insurance, which is surprising considering other, more startling statistics, like housefires occuring in the US every 90 seconds and break-ins every 15 seconds.

More people should really have this type of insurance, and most agents know what an underserved market this can be. Before you do start marketing this product, make sure you consider these top 5 things that matter for renters insurance.

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Topics: insurance agency marketing, renters insurance, insurance marketing leads, blog, insurance agents, insurance policies

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