Homeowners insurance is an absolute must for anyone who owns a home. Like most insurance types, it's nice to have and never use it, but having it will help you sleep better at night. As an agent, you probably tell your clients that with this type of insurance, should anything happen to their home - burglary, fire, or other types of disasters - they'll be taken care of and they will be able to rebuild or repurchase anything lost in such events. However, some people may have things that have high value, such as jewelry and art. In many cases, a general homeowners policy will definitely not cover the full value of expensive items like this. If you know a client who has such items (or perhaps, you should ask them), then you should tell them about insuring valuables for specific art or jewelry with insurance riders. Most homeowners' valuables can be insured with a separate insurance rider.
Renters insurance is probably something not many people think about. People who rent, after all, don't have to worry about damage to the homes they are staying in, as landlords take care of everything from broken fridges or major renovations. According to recent statistics, only 40% of renters have insurance, which is surprising considering other, more startling statistics, like housefires occuring in the US every 90 seconds and break-ins every 15 seconds.
More people should really have this type of insurance, and most agents know what an underserved market this can be. Before you do start marketing this product, make sure you consider these top 5 things that matter for renters insurance.