Agents are always looking for new prospects. After all, new business and clients are what keeps those sales numbers up, right? While new customers are always a good thing, sometimes, acquiring new clients takes time and in the short-term, will cost more than what they initially bring in. That's why many insurance agencies prefer to keep and retain current clients, upselling them on more services. However, you may think that once your client has life, auto, and homeowners or rental insurance policies with you, they're done, right? Not necessarily. You may find that some of your clients have insurance policy gaps.