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Welcome to the Agent Branding System - ABS for Insurance Agents

Effective Sales Calls for Successful Insurance Agencies

Posted by Jon Anderson on Mar 21, 2017 3:30:00 PM

 

There is usually much apprehension when it comes to making sales calls. Some sales professionals will visibly tremble with fear at the thought of picking up the phone and cold calling a total stranger, while others just seem naturally adept at turning prospects into customers. Regardless of your sales call comfort levels, the fact remains that it is a necessary aspect for successful insurance agencies.

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Topics: blog, insurance sales, insurance agencies

7 Insurance Marketing Methods to Bring in New Customers

Posted by Jon Anderson on Mar 9, 2017 4:05:00 PM

Gone are the days where you pay for an overpriced billboard or full-page ad in your local newspaper to lure in new customers and play with the big boys. Today, the playing field has evened out, thanks to the Internet and digital marketing. However, this also poses additional concerns: Are your marketing methods targeting the right audience? Are you converting your audience into customers? How much is this all costing you?

In the age of digital and social media, marketing for the insurance agent has found a new avenue, but it can be a daunting task to navigate through all those platforms. If you're looking to bring in new customers, consider these insurance marketing ideas:

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Topics: insurance agency marketing, insurance marketing leads, blog, insurance marketing, inbound insurance agency marketing, insurance marketing ideas, insurance sales

5 Insurance Sales Tips for Fledgling Agents

Posted by Jon Anderson on Jan 10, 2017 3:03:00 PM



The role of an insurance agent is multi-faceted. To succeed you need to have good business acumen, intuitive social skills, and incisive management abilities. But above all, you must be a masterful salesperson. Insurance sales can at once be rewarding and incredibly difficult. Agents entering the field can understandably feel overwhelmed by the complex world of agency management, insurance, and sales.

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Topics: blog, insurance sales

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