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Welcome to the Agent Branding System - ABS for Insurance Agents

How to Smash Your Sales Goals by Getting More Life Insurance Customers

Posted by Jon Anderson on Jul 7, 2017 5:00:00 PM

The perennial question for most insurance agents is, “What’s the most cost-effective way to grow a quality book of business, especially when it comes to writing more life insurance policies?”

There are so many marketing avenues to explore when it comes to reaching people with your brand; it has become quite a challenge to many agents to  decide on the “Best Approach.”  .

As you know, you can’t rely on your existing book to grow by itself.  No matter how great our team, there’s always a certain “lapse-cancellation”percentage that every agent has to address and figure out a way to minimize.  Of course, exceptional customer service is an excellent way to retain existing clientele.

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Topics: blog, insurance agent marketing, life insurance, inbound insurance agency marketing, Life insurance leads, Life insurance clients, Life insurance marketing, selling life insurance

How To Sell More Life Insurance

Posted by Jon Anderson on Nov 14, 2016 6:05:00 PM

Life insurance marketing can be a challenge to many agents. After all, how do you sell something so intangible and abstract? No one thinks about their own demise, after all, but the truth is, life insurance isn't about the person getting it, but rather, what will happen to his or her dependents once they pass on. 
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Topics: blog, insurance agent marketing, life insurance, life in, Life insurance leads, Life insurance marketing, selling life insurance

Why Selling Annuities is Good for You and Your Clients

Posted by Jon Anderson on Sep 8, 2016 4:00:00 PM

It is a despairing fact, but many consumers don’t have the patience, sophistication, or wherewithal to learn about personal finance strategies on their own. Most people would rather “catch 'em all” playing Pokemon Go than discuss with an agent the finer points of annuities.

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Topics: blog, life insurance, retirement, annuities

3 Reasons To Increase A Life Insurance Policy

Posted by Jon Anderson on Sep 8, 2016 3:00:00 PM

Life insurance could be one of the easiest or trickiest things to market. On one hand, it's an expense that few people can justify, but on the other, everyone must eventually face the fact that death is inevitable for all of us. However, those who want to ensure their loved ones are protected know the importance of life insurance. Such a policy not only covers funeral costs, but other expenses associated with losing a caregiver and income earner. 

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Topics: insurance agency marketing, blog, life insurance, selling insurance, selling life insurance

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