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Welcome to the Agent Branding System - ABS for Insurance Agents

How to Smash Your Sales Goals by Getting More Life Insurance Customers

Posted by Jon Anderson on Jul 7, 2017 5:00:00 PM

The perennial question for most insurance agents is, “What’s the most cost-effective way to grow a quality book of business, especially when it comes to writing more life insurance policies?”

There are so many marketing avenues to explore when it comes to reaching people with your brand; it has become quite a challenge to many agents to  decide on the “Best Approach.”  .

As you know, you can’t rely on your existing book to grow by itself.  No matter how great our team, there’s always a certain “lapse-cancellation”percentage that every agent has to address and figure out a way to minimize.  Of course, exceptional customer service is an excellent way to retain existing clientele.

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Topics: blog, insurance agent marketing, life insurance, inbound insurance agency marketing, Life insurance leads, Life insurance clients, Life insurance marketing, selling life insurance

How To Sell More Life Insurance

Posted by Jon Anderson on Nov 14, 2016 6:05:00 PM

Life insurance marketing can be a challenge to many agents. After all, how do you sell something so intangible and abstract? No one thinks about their own demise, after all, but the truth is, life insurance isn't about the person getting it, but rather, what will happen to his or her dependents once they pass on. 
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Topics: blog, insurance agent marketing, life insurance, life in, Life insurance leads, Life insurance marketing, selling life insurance

Top Tips to Effectively Target Health Insurance Leads

Posted by Jon Anderson on Nov 8, 2016 3:30:00 PM


Health insurance has developed somewhat of a negative undertone over the last few years. From new healthcare reforms to a general lack of understanding, it has become much less straightforward to reach prospects. Thus, it is necessary for agents to rethink their insurance marketing strategies.  

Finding effective ways to target health insurance leads is one of the greatest challenges insurance agents face. For many, it is a constant gamble to stay on top of the latest trends and figure out what works. The following tips will help you avoid playing roulette with your marketing budget.

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Topics: blog, health insurance, Life insurance leads

4 Ways to Get More Leads For Life Insurance

Posted by Jon Anderson on Oct 26, 2016 4:30:00 PM

Life insurance marketing is often the trickiest type of marketing for many agents. Insurance itself is difficult enough to quantify, since it's not an actual, physical product. However, at least with car, house, and even motorcycle insurance, it's easy to sell your products because everyone knows what it's like to need it if they were to get into an accident or experience some sort of disaster. But, life insurance is different and finding leads for life insurance is not just difficult but the subject itself is sensitive.

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Topics: blog, insurance agent marketing, Life insurance leads, Life insurance clients, Life insurance marketing

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