Marketing is an important part of any business, no matter what type of company you're running. Many insurance agencies these days focus on sales, which in itself isn't a bad thing. After all, when it comes down to it, we all care about the bottom line and sales is what keeps the numbers up. However, that doesn't mean that agents should ignore the marketing aspect of business. Marketing is about communicating the value of your product or service to your potential customers. But insurance is a tricky subject - how can you fully market insurance products and services? The thing to remember is, more than just policies and contracts, insurance agents and agencies are also about people. You aren't just marketing your products, but also your insurance agency.
Customers want to build a relationship with their insurance agents and agencies. They want to know that they can trust you, the advice you give, and that you will be there when they need you. Marketing can help you do this. With marketing, you can craft a message that you can use to reach out to people, to tell them who you are and why they should work with you. So it's obvious you need marketing, and to start you need a plan, or at least know where to begin.
In this series of blog posts, we'll take a look at the best ways you can market your insurance office. In Part 1, we'll look at three things: setting goals, finding the right market, and how to best reach out to your market.