Business directories such as Yelp, Yellow Pages, and Merchant Circle are important for developing a brand. New businesses, especially those that thrive on local attention such insurance agents, should create profiles in numerous directories. These local directories help boost local search visibility, improve SEO, and adds credibility to your business.
The long-term benefits of directories on your agency can be profound, but this is not a set it and forget it job. Business listings management is the foundation of an effective local SEO program. That means, maintaining clean and accurate data across all channels.