Social media’s role in society is now well established. More than 80% of the U.S population have social media profiles, according to Statista. That’s up from 24% nine years ago. But, while modern society has been quick to embrace this digital phenomenon, many small business owners have struggled to capitalize on the opportunities. And make no mistake, there is an abundance of business opportunities to be found on social media, if you approach it the right way.
Social media marketing can elevate your brand and client base in a dramatic way. More people are interacting with brands through social media these days, which presents an opportunity for you to tap into their interests and leverage the power of social marketing. To do so, however, you must share quality content; and lots of it.
Social media has become an integral aspect of insurance agency marketing. But, despite plenty to inform us that the likes of Facebook and Twitter are vital to our marketing strategy, often it is difficult to comprehend just why we should make the effort.
While many industries have wholeheartedly embraced the digital era, the insurance industry has been leisurely in their approach. Now, though, it is difficult to ignore the powerful impact that going all in on digital marketing can have on a business.
According to the most recent studies, Millennials are now the largest generation in the workforce, with about 53.5 million of them entering the job market in the first quarter of 2015. While an exciting prospect, younger workers do bring some challenges for employers, especially insurance agents. Many may worry if Millennial workers will fit into their company culture or even if they can get the job done. However, before worrying about how they'll do on the job, perhaps employers should first think about whether or not they can even attract the best talent out there. Recruiting millennials can be a challenge. But, if you follow these 7 tips, you too can find the best Millennial employees out there.
There are many sides to being an insurance agent. Learning how to sell insurance is one of those things that are necessary in the business. Although selling insurance is just one of the things agents do, it is often the most crucial, in terms of helping their business grow. Especially for new agents, finding new prospects and clients is of the utmost importance when starting out. Knowing how to find insurance clients will not only increase your revenue, but also grow your network. Building any type of business from scratch is not easy, but with some hard work and persistence, plus the right insurance marketing ideas, you can continue to grow your business and increase your client base.