Building a reputation is an important aspect for any business. Having credibility and trust are the cornerstone of a successful and thriving insurance business. As an insurance agent, people rely on you to safeguard their property or their enterprise. In the old days, word of mouth was the way to go. That certainly helps with the marketing but there is a slight problem with that. Information can get distorted. There is also the risk of people not endorsing your product further. How do insurance agents know that this type of referral converts customers?
These days, if you want to reach more clients, you must be active on social media. A good social media marketing strategy can result in better search rankings for your website, more prospects, and increased conversion rates. But, with an ever expanding social sphere, it can be difficult to know where to focus your marketing efforts.
The pound or the number sign has been reimagined and today’s social media has breathed new life into the symbol. The hashtag - # symbol - precedes a word or a phrase. It became a search tool back in 2007 when Twitter allowed it’s users to search and share topics by using the symbol. Since then, other social medial platforms have adopted the symbol and it is used on Google+, Facebook and Instagram.
The hashtag can be part of your agency’s marketing strategy by enhancing your social media marketing. How can insurance agents use hashtags? Much like the rest of your social media strategy, it should not just be about promoting your insurance plans and services, it should also be about publishing engaging content for your audience.
Social media marketing has become one of the most powerful features in business’ strategies. If you want to reach new prospects and establish brand recognition, a social media marketing strategy is a must. But not all platforms are worthwhile.
One of the biggest players in the social sphere is LinkedIn, with almost 500 million users. The long-standing platform has established itself as the premier professional social platform: separating itself from Facebook (fun, hip, current), and Twitter (timely, news, short broadcasts).
Social media is a great tool for business. It allows all types of companies to reach their audience at very little cost, at least compared to traditional media. With over 317 million active users per month, Twitter is one of the largest social networks in the world. That's why many insurance agents should be on Twitter. With this one tool alone, they can reach a wider audience and find more clients. However, as with any endeavor, you may be asking, "How can I use Twitter for my insurance agency?"
The past decade has seen a shift in the way consumers interact with businesses. As a result, marketing practices have evolved. These days, consumers are no longer passive objects just waiting to be sold products and services. They actively seek relationships with the businesses they patronize, and demand quick gratification when it comes to information and customer service.
Social media has become an integral part of marketing. According to a 2015 Shareaholic report, organic search has been surpassed as the number source for website referral traffic; social media now holds the top spot. In other words, your future clients are on the likes of Facebook, Twitter, LinkedIn, Google Plus and YouTube.
But social media marketing requires a somewhat different approach to what most marketers are accustomed. These are not places to simply broadcast your sales messages. In fact, being overly salesy will do your brand more harm than good in this medium.
As an insurance agent, it is important to find innovative ways to grab people’s attention. Increasingly these days, that means doing things that are outside of our comfort zone. Many of us are not comfortable being on camera, but there is just no denying that video marketing is hot right now. It is one of the most effective ways for agents to get noticed and land more local insurance clients. If done right, video marketing can beat referrals, networking, and events combined.
Google is the undisputed champion of search engines. So it would stand to reason that their contribution to the social media world would be a game-changer too, right? Well, actually, it hasn’t quite worked out like that. Google Plus (G+) ranks lowest of all the top social media platforms. Things are so bad that very few marketers include Google Plus in their plans when developing a social media marketing strategy.
YouTube is massive. Acquired by Google in 2006, the humble video platform has grown to be one the largest search engines in the world, second only to Google. As you might expect, there are many top brands leveraging this social media marketing powerhouse. But, if you thought marketing on YouTube was all about big budgets, you would be wrong.
If social media channels were nightclubs, Twitter would be the trendy spot where anyone who was anyone would be. Inside the venue would be packed to the rafters with eager revelers while outside there would a constant queue of people streaming in. Using Twitter for marketing is comparable to attending a party that never ends.
There are many sides to being an insurance agent. Learning how to sell insurance is one of those things that are necessary in the business. Although selling insurance is just one of the things agents do, it is often the most crucial, in terms of helping their business grow. Especially for new agents, finding new prospects and clients is of the utmost importance when starting out. Knowing how to find insurance clients will not only increase your revenue, but also grow your network. Building any type of business from scratch is not easy, but with some hard work and persistence, plus the right insurance marketing ideas, you can continue to grow your business and increase your client base.