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Welcome to the Agent Branding System - ABS for Insurance Agents

7 Ways Internet Marketing Can Help Non-Captive Insurance Agents

Posted by Jon Anderson on Mar 14, 2017 1:03:00 PM

Building a reputation is an important aspect for any business. Having credibility and trust are the cornerstone of a successful and thriving insurance business. As an insurance agent, people rely on you to safeguard their property or their enterprise. In the old days, word of mouth was the way to go. That certainly helps with the marketing but there is a slight problem with that. Information can get distorted. There is also the risk of people not endorsing your product further. How do insurance agents know that this type of referral converts customers?

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Topics: social media marketing, blog, insurance agent marketing, agency strategy, content marketing

Choosing the Right Social Media Marketing Channels to Find Insurance Clients

Posted by Jon Anderson on Feb 7, 2017 3:30:00 PM


These days, if you want to reach more clients, you must be active on social media. A good social media marketing strategy can result in better search rankings for your website, more prospects, and increased conversion rates. But, with an ever expanding social sphere, it can be difficult to know where to focus your marketing efforts.

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Topics: social media marketing, blog

How Insurance Agents Use Hashtags

Posted by Jon Anderson on Jan 23, 2017 6:04:00 PM

The pound or the number sign has been reimagined and today’s social media has breathed new life into the symbol. The hashtag - # symbol - precedes a word or a phrase. It became a search tool back in 2007 when Twitter allowed it’s users to search and share topics by using the symbol. Since then, other social medial platforms have adopted the symbol and it is used on Google+, Facebook and Instagram.

The hashtag can be part of your agency’s marketing strategy by enhancing your social media marketing. How can insurance agents use hashtags? Much like the rest of your social media strategy, it should not just be about promoting your insurance plans and services, it should also be about publishing engaging content for your audience.

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Topics: twitter marketing, insurance agency marketing, social media marketing, blog, insurance agent marketing, insurance agents use hashtags, hashtags, twitter

Engaging With Insurance Clients Using Social Media

Posted by Jon Anderson on Jan 19, 2017 6:02:00 PM
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Topics: twitter marketing, social media marketing, linkedin for social selling, google plus marketing, blog, social media, engaging with insurance clients, facebook marketing, linkedin marketing

Optimizing Your LinkedIn Profile for Social Media Marketing Success

Posted by Jon Anderson on Jan 17, 2017 3:30:00 PM

Social media marketing has become one of the most powerful features in business’ strategies. If you want to reach new prospects and establish brand recognition, a social media marketing strategy is a must. But not all platforms are worthwhile.


One of the biggest players in the social sphere is LinkedIn, with almost 500 million users. The long-standing platform has established itself as the premier professional social platform: separating itself from Facebook (fun, hip, current), and Twitter (timely, news, short broadcasts).

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Topics: social media marketing, blog

Top 5 Twitter Marketing Tips for Insurance Agents

Posted by Jon Anderson on Dec 19, 2016 6:36:00 PM

Social media is a great tool for business. It allows all types of companies to reach their audience at very little cost, at least compared to traditional media. With over 317 million active users per month, Twitter is one of the largest social networks in the world. That's why many insurance agents should be on Twitter. With this one tool alone, they can reach a wider audience and find more clients. However, as with any endeavor, you may be asking, "How can I use Twitter for my insurance agency?"

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Topics: twitter marketing, insurance agency marketing, social media marketing, blog, insurance agent marketing

How Social Media Marketing Can Change Your Insurance Agency

Posted by Jon Anderson on Nov 9, 2016 3:30:00 PM

The past decade has seen a shift in the way consumers interact with businesses. As a result, marketing practices have evolved. These days, consumers are no longer passive objects just waiting to be sold products and services. They actively seek relationships with the businesses they patronize, and demand quick gratification when it comes to information and customer service.

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Topics: social media marketing, blog

5 Ways to Expand Your Local Visibility to Insurance Shoppers

Posted by Jon Anderson on Oct 31, 2016 6:28:00 PM
Most insurance agents serve clients in their local community. After all, they want to be there for their clients in the event of an insurance related emergy, pus it's definitely more convenient for both agent and customers. With today's technology, it's easy to reach out to someone halfway across the world, but it seems some agents may find that getting visibility in their local community may be more challenging, especially if they've exhausted all their contacts and have attended every networking event in the area. However, unless you live in a really small community, you may not have gone through all the possibilities yet. There may still be other ways to attract attention to your business. So, check out these 5 ways to expand your local visibility to insurance shoppers.
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Topics: insurance agency marketing, social media marketing, blog, insurance agent marketing, social media, insurance shoppers, online directories, local search visibility, local searches, yelp

The Art of Social Media Marketing for Insurance Agents

Posted by Jon Anderson on Oct 25, 2016 3:30:00 PM

Social media has become an integral part of marketing. According to a 2015 Shareaholic report, organic search has been surpassed as the number source for website referral traffic; social media now holds the top spot. In other words, your future clients are on the likes of Facebook, Twitter, LinkedIn, Google Plus and YouTube.

But social media marketing requires a somewhat different approach to what most marketers are accustomed. These are not places to simply broadcast your sales messages. In fact, being overly salesy will do your brand more harm than good in this medium.

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Topics: social media marketing, blog, insurance agents

Using Video Marketing to Land More Local Insurance Clients

Posted by Jon Anderson on Sep 2, 2016 6:20:04 PM

As an insurance agent, it is important to find innovative ways to grab people’s attention. Increasingly these days, that means doing things that are outside of our comfort zone. Many of us are not comfortable being on camera, but there is just no denying that video marketing is hot right now. It is one of the most effective ways for agents to get noticed and land more local insurance clients. If done right, video marketing can beat referrals, networking, and events combined.   

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Topics: social media marketing, youtube marketing, blog

7 Ways Google Plus Social Media Marketing Rocks

Posted by Jon Anderson on Jun 20, 2016 5:30:00 PM

Google is the undisputed champion of search engines. So it would stand to reason that their contribution to the social media world would be a game-changer too, right? Well, actually, it hasn’t quite worked out like that. Google Plus (G+) ranks lowest of all the top social media platforms. Things are so bad that very few marketers include Google Plus in their plans when developing a social media marketing strategy.

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Topics: social media marketing, google plus, google plus marketing, google plus marketing for insurance agents, blog

How to Market on YouTube Like the Top Brands

Posted by Jon Anderson on Jun 20, 2016 12:30:00 PM

YouTube is massive. Acquired by Google in 2006, the humble video platform has grown to be one the largest search engines in the world, second only to Google. As you might expect, there are many top brands leveraging this social media marketing powerhouse. But, if you thought marketing on YouTube was all about big budgets, you would be wrong.

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Topics: social media marketing, youtube marketing, blog

Using Twitter For Social Media Marketing and Branding

Posted by Jon Anderson on Jun 6, 2016 1:00:00 PM

If social media channels were nightclubs, Twitter would be the trendy spot where anyone who was anyone would be. Inside the venue would be packed to the rafters with eager revelers while outside there would a constant queue of people streaming in. Using Twitter for marketing is comparable to attending a party that never ends.

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Topics: twitter marketing, insurance agency marketing, social media marketing, blog

How to Find Insurance Clients

Posted by Jon Anderson on May 28, 2016 4:30:00 PM

There are many sides to being an insurance agent. Learning how to sell insurance is one of those things that are necessary in the business. Although selling insurance is just one of the things agents do, it is often the most crucial, in terms of helping their business grow. Especially for new agents, finding new prospects and clients is of the utmost importance when starting out. Knowing how to find insurance clients will not only increase your revenue, but also grow your network. Building any type of business from scratch is not easy, but with some hard work and persistence, plus the right insurance marketing ideas, you can continue to grow your business and increase your client base.

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Topics: insurance agency marketing, insurance clients, generate insurance leads, social media marketing, blog, insurance agent marketing, social media

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