As an insurance agent, it is important to find innovative ways to grab people’s attention. Increasingly these days, that means doing things that are outside of our comfort zone. Many of us are not comfortable being on camera, but there is just no denying that video marketing is hot right now. It is one of the most effective ways for agents to get noticed and land more local insurance clients. If done right, video marketing can beat referrals, networking, and events combined.
YouTube is massive. Acquired by Google in 2006, the humble video platform has grown to be one the largest search engines in the world, second only to Google. As you might expect, there are many top brands leveraging this social media marketing powerhouse. But, if you thought marketing on YouTube was all about big budgets, you would be wrong.